Articles
Tag: floc
-
Google Delay Means Marketers Live in Cookie Tracking World Another Two Years
Google has delayed its third-party cookie-tracking termination by nearly two years. What does this all mean for marketers?
Continue reading...
-
Could Google's Privacy Sandbox Commitments Be a Win for Marketers?
Google today proposed a series of commitments regarding its Privacy Sandbox to the UK government which could become legally binding.
Continue reading...
-
As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?
Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
Continue reading...
-
Google's FLoC Helps Bring Cookieless Marketing and Privacy Into Focus
Google's Federated Learning of Cohorts is a radically different take on browser identification compared to the evolution of cookie usage.
Continue reading...
