Articles
Tag: intellectual property
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This Brand Is Your Brand: Or Is It?
Does a brand still own a product after purchase?
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What Academia Can Teach Businesses About Collaboration
For obvious reasons, businesses are rarely inclined to work closely with their competitors. The fear that rivals will discover R&D secrets, poach customers or infringe on their intellectual property (IP) makes most companies highly suspicious of working with "the enemy." Keep Your Friends Close and Your Enemies ...
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Why People Believe Hoaxes and What Marketers Can Learn From It
About a month ago, a number of my friends on Facebook started cutting and pasting a post that includes the following text: "As of fill in date and time.
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A Sneak Peek Into Information Governance's Future
Information governance is slowly moving beyond its traditional image as a center of risks and costs as it evolves into a technology practice that delivers added value for companies. That was one of the themes yesterday in a CMSWire Webinar, "Real Customer Successes: Business Transformation with Information Governance."
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Social Ideation Finds Ideas Worth Pursuing
IP is not only a product idea. It may also be a better way of doing business, a price model that offers a competitive advantage, or a way to achieve operational efficiencies. Finding the Good Ideas Surfacing and then vetting these ideas represents a serious problem for companies.
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Social Media Analytics Can Help Reduce Legal Risks
Practically any discussion of social media analytics revolves around marketing. This is unfortunate since it diminishes the impact social media analytics should be having in other parts of the company. One way that social media analytics can be of help is in managing legal risk.
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Document Management Roll-up: Dell Gets Into Document Management, Alfresco Offers Content Migration
While Lexmark announced last week that it was moving into the Enterprise CMS space with the acquisition of Perceptive, Dell continues its move into the managed services market by adding document management to its printers. Alfresco is also making moves by making content migration to its ECM easier than ever.
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EMC SourceOne Adds Email Supervisor for GRC
GRC is at the forefront of most industries and they all struggle with managing policy-based information so as to meet compliance and mitigate risks.
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Ringing in the New Year with Clean Intellectual Property
In 2008, the open source community saw the year end with a headline catching lawsuit, the Free Software Foundation files suit against Cisco for General Public License (GPL) violations. Not to be outdone, 2009 also ended with a bang.
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Taeus Unveils Web CMS For Marketing Intellectual Property
It has been a while since we came across a first-in-class content management system. However, intellectual property (IP) consulting giant Taeus International says it has just launched just that with its SaaS web content management system IPortalware.
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Cisco and WebEx Bring New Enterprise Platform
When Cisco acquired WebEx, the technology world waited in anticipation for what the combined company would bring to market. Cisco answered back recently by releasing a new Software-as-a-Service (SaaS) communications platform that brings users a combined presence, instant messaging, Web meeting and team space for workplace collaboration.
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Knowledge Tree 'Open Sources' More Than Just Code
The idea of "open sourcing" a company's intellectual property has traditionally been applied to the source code that makes up a particular application. Yet in a surprising move, Knowledge Tree - which already offers its document management system under an open source license - is releasing all of its documentation,
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Creative Commons v3 Protects Your Inner Genius
When a large corporate body and a suburban teen can use the same platform to air a great idea or persuasive stream of thought, what protects one or the other from negligence of source citation or outright content theft? It's harder to track information back to its origins when the
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