Articles

Tag: map-engagement

  • Keep Your Engagement Marketing Simple and Consistent

    Keep Your Engagement Marketing Simple and Consistent

    The most common question I get asked about digital marketing technology in my work as an analyst is, "How is everybody else doing this?”  It's not an easy question to answer — ironically because most discussion about it overcomplicates the issue. In short, for many, the best practice is to keep things simple.

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  • The Platform is the Easy Part

    The Platform is the Easy Part

    If it were just the technology... If it were only the marketing automation platform that mattered, everyone would be building and delivering intelligent, automated, customer experience programs. Well, not exactly everyone.

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  • The Most Useful Path to Personalization that Marketers Ignore

    The Most Useful Path to Personalization that Marketers Ignore

    If you’re in a top-performing marketing team, the odds are good that you’re using some form of marketing automation in tandem with a lead scoring system. Marketing automation helps track your activities — whether they occur virtually or in the real world — and then tracks prospects’ responses to them.

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  • Powerful Automated Engagement Marketing How-Tos

    Powerful Automated Engagement Marketing How-Tos

    When I think about what automated engagement marketing means, a really simple definition comes to mind: meeting my needs in my time of need. Done right, companies can successfully build strong relationships with customers who benefit from new and expanded projects leading to increased revenues.

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  • The Secret to Scaling Engagement with Marketing Automation

    The Secret to Scaling Engagement with Marketing Automation

    Have you heard about growth hacking? What about how that "one weird trick" can result in increased leads? Success in marketing boils down to a lot of small things done right, every single day.

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