Marketing & CX LeadershipCMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. NewsMeet the Newest Martech Member: Databricks, Via Agentic CDPRead nowEditorialData Doesn't Lie: Why Customers Are Returning to In-Person Brand ExperiencesRead nowEditorialValue Stream Delivery: Rewiring Your Organization Around the CustomerRead nowThe Future of Marketing Analytics Belongs to Trusted AdvisorsSalesforce to Acquire Fin for $3.6 Billion, Adding AI Customer Service Agent to Agentforce PortfolioWhat Is Customer Lifetime Value and How Is It Calculated?When AI Agents Can Act, Permission Rules Are the New GuardrailsThe CMO's Case for Using AI Beyond the Busy WorkAcknowledgement Is the CX Strategy Most Organizations Are OverlookingExplore the Marketing & CX Leadership Channel
EditorialDigital MarketingThe Platform is the Easy PartFeatureDigital MarketingPowerful Automated Engagement Marketing How-TosEditorialDigital MarketingThe Secret to Scaling Engagement with Marketing Automation