Articles
Tag: marketo
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What's Adobe Doing With Its Multibillion Dollar Magento, Marketo Acquisitions?
Getting inside the tangible outcomes of Adobe's acquisitions of Marketo and Magento.
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Adobe Closes $4.75B Marketo Acquisition, Acquia Teams With Elastic Path, More News
Adobe finalizes Marketo deal, Acquia and ElasticPath partner for headless ecommerce, Evergage reveals machine learning capabilities and more CX News.
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10 Ways the Adobe, Marketo Acquisition Will Impact Marketo's Users
Adobe's acquisition of Marketo is happening. But how will the space's biggest acquisition to date impact current Marketo users?
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Adobe Acquires Marketo: Good Things Are Seldom Cheap
Adobe's $4.75 billion price tag for Marketo seems steep. A look at what the marketing automation buy brings to Adobe.
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Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News
Adobe and Marketo in Acquisition Talks, SAP Updates Marketing Cloud, SDL and Alibaba Cloud Partner and more CX News.
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Adobe-Marketo Acquisition: What We Know So Far
Adobe threatens to shake up the marketing software landscape with it's impending acquisition of Marketo.
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Marketo Acquires Bizible, Salesforce Buys CloudCraze, More News
Catching up on the latest in customer experience software news.
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What is Marketo?: A Marketer's Guide
The use of marketing automation software is commonplace and adoption continues to increase. Here CMSWire's Dom Nicastro sheds light on Marketo and what marketers need to know to get the most out of this SaaS-based suite.
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Marketo's New CMO Completes Post-Vista Executive Shakeup
Marketo has named a new chief marketing officer, completing a major executive-team shakeup that began post Vista Equity acquisition.
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LinkedIn Debuts Sales Navigator Integrations and Other News
Highlights from the week in MarTech, digital workplace, digital customer experience and information management news.
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Why Marketers Have AI on the Brain
BOSTON — As the leaves in this New England city change colors and meet their demise, discussions of artificial intelligence and its practical application in marketing remain very much alive. What’s a marketing conference, after all, without talk of artificial intelligence? Scott Brinker’s MarTech Conference, held this week at
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The New Marketo Google Partnership: What You Need to Know
Marketo announced a partnership with the Google Cloud Platform Aug. 24 which signals a “mind-blowing” convergence of marketing and advertising technologies and underscores the "scale and power of a public cloud infrastructure." Marketing automation practitioners and analysts shared these thoughts with CMSWire after Marketo announced its multi-year collaboration with Google
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Marketo Survey: Websites, Email Still Rule Consumer Engagement
Chatbots, artificial intelligence, machine learning and virtual and augmented reality may be all the rage in digital experience, but websites and email remain the most common points of engagement between consumers and businesses. That's at least one of the findings in Marketo's "The State of Engagement" report (registration required).
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Marketo CMO Chandar Pattabhiram Leaves as Exec Shake-up Continues
Marketo has lost its chief marketing officer for the second time in a year and has yet to fill the position. Chandar Pattabhiram, promoted to Marketo's CMO spot last August as part of an executive-team shakeup, has left the company to take a job as CMO of Coupa Software
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