Articles
Tag: neolane
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Marketers Like Oracle Cloud's Summer Releases #interact14
It's one thing to spend a couple of billion dollars acquiring digital marketing technologies and another to make them truly useful to today's marketers.
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Adobe and Neolane, 1 Year (and a Few Days) Later
Quick, what's the first thing you think of when you hear the name Adobe? Five years ago the answer might have been Photoshop or InDesign. While those words still come to mind when you hear Adobe today, chances are you are just as likely to think Marketing Cloud.
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Adobe 'Filled Gaps' With Neolane #AdobeSummit
Adobe added email campaign management software to its marketing cloud last year to fill gaps in its digital marketing arsenal, analysts told CMSWire this week at the Adobe Summit Digital Marketing Conference in Salt Lake City. Adobe is showing off the new product — Adobe Campaign — at the annual conference.
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Adobe Campaign Update Due by Late Summer
The long anticipated integration of Campaign into Adobe's broader marketing suite will take a big leap forward late this summer, but customers should expect ongoing changes throughout the year. Campaign, acquired when Adobe paid $600 million in cash for Neolane last July, sends personalized content across any channel.
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Adobe Changes Pricing Structure for Marketing Campaigns
Adobe is introducing a new pricing plan for its campaign management service. Starting in January, Adobe Campaign, one of six digital marketing units the company includes in its Marketing Cloud services, will no longer charge customers on CPM or cost-per-thousand emails pricing.
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Neolane Officially Becomes Adobe Campaign
Adobe has officially added Neolane to its marketing toolkit, and Campaign now becomes the sixth segment of its Marketing Cloud for managing Web, social, email, and in app digital campaigns. Adobe Campaign Completes Marketing Cloud When Adobe announced it had spent US$ 600 million on acquiring campaign management company
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Adobe Confirms Neolane Buy, Moves Campaign Management to Marketing Cloud
Less than four weeks after it announced its intention to buy Neolane, Adobe has confirmed that it has closed the US$ 600 million deal, and that it will now pull Neolane’s campaign management tools into its Marketing Cloud.
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Adobe to Marry Online and Offline Experiences with Neolane Buy
Abobe is about to buy US$ 600 million worth of campaign management tools for its Marketing Cloud courtesy of Neolane, and the prospect of marrying online and offline experiences was a main driver of the deal, an Adobe representative told CMSWire.
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Adobe to Buy Neolane for US$ 600 Million: Adds Marketing Automation to Marketing Cloud
You knew another big acquisition deal was going to happen. Did you bet on Adobe? To be honest, we're not totally surprised, these days it seems you need the whole package to survive. Here's what the US$600 million Adobe/Neolane deal is about.
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Gartner Campaign Management MQ: SAP Challenges, Sitecore, ExactTarget, Adobe Impress
If the Leader’s Quadrant in Gartner’s Multichannel Campaign Management Magic Quadrant (MCCM) is unchanged since last year, there are still some very impressive offerings in the other quadrants. Last week we looked at the market generally and saw that it is dominated by established vendors who are offering all-round MCCM
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Marketing Automation Workflow Helps Marketers Find the Way to ROI
Marketing automation workflow, the visual interface that enables design and execution of functions such as marketing campaigns and messages as well as internal processes, can play a crucial role in acquiring and retaining customers. In a recent infographic, marketing automation technology vendor Neolane illustrated some of the different possibilities offered
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Neolane Updates Neolane Marketing Analytics to Improve the Consumer-Marketer Conversation
Conversational marketing technology provider, Neolane, has released a new version of its Neolane Marketing Analytics product. With this update, the company has increased a marketer’s ability to understand big data and analytics, so they can better connect with customers.
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Eloqua, Marketo Conquer Gartner Magic Quadrant for CRM Lead Management
Eloqua and Marketo are the highest-ranking leaders in the June 2012 Gartner Magic Quadrant for CRM Lead Management. Read on to find out what got them there and how they fit into the overall customer relationship management strategy for an organization.
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