Articles
With many tech companies already working on Web3 applications, it remains to be seen what its impact will be on the digital workplace.
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Companies looking for the best possible business outcomes should be looking at what prescriptive analytics are and how they can help.
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Fundamental shifts in consumer behavior caused by the pandemic have brought new urgency to transformation mandates and growth-focused initiatives.
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No matter how clever we think we are in extrapolating future trends, reality has a habit of getting in the way.
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2020 was an easy target for predictions in marketing and customer experience but what hit the mark and what missed the boat? Here is a look back.
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2018 was about identifying the disconnect between potential and reality in the digital workplace. 2019 will be when the industry facilitates its own disruption.
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AI continued to make progress in the digital workplace and here's why the trends that emerged are still developing and will continue to do so in 2019.
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As collaboration gets easier and easier, it's helping companies get closer to their customers — and isn't that the whole point?
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The digital workplace must help shape culture, engage employees in the mission and simplify the way employees do their work.
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Technology continues to redefine expectations of how and where we work.
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Despite the breadth of different collaborative technologies at our disposal, collaboration remains a challenge for many organizations.
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RPA's hold in the workplace grew in 2018, with no signs of abating in the year ahead.
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You cannot do customer experience well unless you know your customers inside out. And you won't know your customers unless you regularly interact with them.
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Will marketers seize the customer experience by 2020?
Apparently, yes: 86 percent of 499 marketers surveyed by marketing automation provider Marketo predict they will own the end-to-end customer experience by 2020.
We'll see.
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