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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
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Does the Return of Google Data Studio Signal the End of Analytics Silos?
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Feature
A craftsman carefully repairs a cracked ceramic bowl with gold lacquer in a kintsugi style
AI Won’t Save Marketing If Customers Don’t Trust It
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News Analysis
Modern glass office building in Tallinn, Estonia, with the Twilio logo mounted on the rooftop. The curved blue reflective facade is framed by leafless trees under a bright clear sky. Twilio is an American cloud communications platform company.
Twilio's Q1 2026: Voice AI Hits a 5-Year High as CX Orchestration Race Intensifies
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Two people ride a red touring motorcycle along a quiet rural road bordered by tall grass and green fields on a sunny day.
Same Journey, Different Realities: CX and EX Need a Shared Operating Model
Two young girls standing outdoors in bright sunlight, smiling and linking pinky fingers while facing each other, with blurred green trees in the background.
Your Omnichannel Data Is Unified. Is Your Promise Status?
Child in a yellow sweater smiles while hugging a silver humanoid robot with glowing blue lights in a home interior.
Marketing Teams Don't Fully Embrace AI. Here's What Leaders Can Do About It
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Agentic Commerce in 3 Phases. Here's What's Coming Next.
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Personalization, Automation, Orchestration — and a Worse Experience
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Brand Strategy Isn’t Dead — It’s Becoming the Only Moat That Matters
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Articles Tagged "Qualtrics"(Page 2)

News
Article
Customer Experience
Qualtrics Aims for $14 Billion IPO, Epsilon Launches Signals and More CX News
News
Article
Customer Experience
Sitecore Extends AI Personalization, Qualtrics Updates XM Platform and More News
News
Article
Customer Experience
HubSpot Updates Enterprise CRM, Salesforce Sets Debut for CDP and More News
Feature
Article
Employee Experience
HR-IT Collaboration Is the Ticket to a Positive Employee Experience
News
Article
Customer Experience
Adobe Releases Intelligent Services, Qualtrics Updates CoreXM, More News
News
Article
Digital Experience
SAP Paints a New Vision for the 'Experience Economy' at Sapphire Now
News
Article
Information Management
A Tale of Two SAPs
News Analysis
Article
Customer Experience
6 Things to Know About SAP's $8 Billion Qualtrics Acquisition
Feature
Article
Customer Experience
HubSpot Launches Conversations, Qualtrics and CommonFont Partner, More News
Feature
Article
Digital Workplace
Digital Workplace Newsbyte: Salesforce Gets Productive With Dropbox and Alfresco News
Feature
Article
Digital Experience
Qualtrics Raises Its Experience Management Play with New IQ Engine
Editorial
Article
Customer Experience
Forrester Names 4 Leaders in Customer Feedback Management Platforms
Feature
Article
Customer Experience
Qualtrics Releases Mobile Surveys For Online, Offline Responses
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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