Articles
Tag: reports
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How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis
A map to understand the customer journey across devices.
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Linking Customer Personas to CX: Google Analytics Affinity Reports
A pound sign has distinct meaning in the context of social media. It's a hashtag, right? But would you confuse it for a musical sharp? Maybe, depending on the context. For marketers, knowing the difference matters.
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Annual Reports: Marketing's New Best Friend?
Boring, Drab. Interminable. And the next big thing in marketing. Annual reports have traditionally filled a dull, unassuming niche in a company's marketing efforts -- if it held any place at all. That's changing.
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Digital Clarity Group Warns CEM Vendors to 'Transform or Die'
There is a ring of truth to the introduction to Digital Clarity Group’s (DCG) latest research on European web content and customer experience servicer providers — even if it is a little dramatic.
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OneSource Buys SalesQuest, Home of CRUSH Sales Intelligence
These days, data is the fuel that drives sales and marketing. Two major providers of sales-related data — OneSource Information Services and SalesQuest — are becoming one company, with the former buying the latter.
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How Service Providers Help Drive Successful Customer Experience Implementations
From Digital Clarity Group Report Many software components make up a complete customer experience management strategy and it's pretty impossible for every vendor to have them all (although some try). The same goes for service providers who help with the implementation.
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Forrester Report: Mobile, Cloud + Smart Apps Top Buyers' Lists in 2013 + 2014
Global business and government spending on IT products and services in US billions. Worldwide tech spending will vary greatly depending on geography in 2013 and 2014, a Forrester report has found, and software sales of the mobile, cloud and smart app variety will lead the way, particularly in the US.
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Real World Examples: SharePoint Expense Request Solution
So often when we look at how to work with SharePoint we focus in on specific features or functionality based on a silo of information, but the power of SharePoint comes in the ability of users to create simple solutions by combining multiple techniques and tools.
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Track Social Media Trends With Topsy Alerts & Reports
Despite the plethora of social media analytics and intelligence tools in the world, there are only a few that are really worth a closer look. Topsy is one of them. Topsy provides a social search engine and social analytics tool with freemium and premium models.
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Want to Keep a Customer? Report Advises: Handle Their Emotional Needs
Anyone who has badmouthed a company because a customer service agent badly handled their problem will not be surprised about the findings in a new report from AchieveGlobal. The study by the global workforce development firm found that emotion is the “key to building customer loyalty and advocacy.
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New Oracle Survey Says Customer Service Still Key to Retail
Despite an industry emphasis on delivering a broad “customer experience,” personalization and the use of emerging sales channels like social, providing good customer service is still the most important driver of retail success. This is the main finding of Oracle's new survey -- The Evolution of Experience Retailing. Combating the
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Ars Logica Report Puts eZ Publish 5 on Par with Adobe CQ, SDL Tridion
Independent analysts firm Ars Logica has released a new Compass Guide on the eZ Publish WCM platform from eZ Systems, putting the newest version 5 nearly on par with segment leaders Adobe CQ and SDL Tridion.
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New Altimeter Report Highlights Social Media Risks
Social media’s importance for businesses is constantly being touted. But now a new study warns of the risks this relatively new form of marketing and communication presents. Entitled Guarding the Social Gates: The Imperative for Social Media Risk Management, the report was conducted by Alan Webber, Charlene Li
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Zoho Provides Link Between CRM, Business Intelligence
Last month, Zoho launched a website builder tool designed to help non-technical users. This month, it continues its quest for simplification by releasing Zoho CRM – Reports integration, which will give Zoho CRM users access to advanced analytics features.
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