Articles
Tag: research
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Reinvesting in Your Research and Development
How can we get back to making better strategic decisions about product and service direction?
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Employee Engagement Solutions Are Hot, TikTok Algorithm Makes Deal Difficult, More News
Employee engagement heats up as Zoom rides the video wave, and not everyone is happy with Microsoft's Yammer plans. That and more digital workplace news.
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Why Behavioral Data Is the New Focus Group
How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups?
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How Experience Data Turned Lemonade Into a Profitable Neighborhood Business
Anyone trying to release new products needs to understand the experience gap: the difference between what a product delivers and what customers expect.
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How to Get Your Whole Company to Buy Into the Customer Experience Ethic
To compete today, everyone in a company needs to more deeply empathize with what customers experience when engaging with the brand.
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Ethical Practices in a Data-Driven B2B World
In this new world of data privacy regulation, marketers must be humane and transparent in order to achieve long-term success.
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What's The Biggest Risk With Content Marketing?
Content marketing is a long-term strategy for sure, but is the biggest risk delayed ROI, or is there something else more costly?
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Qualitative Research: The Third Essential Customer Research Input
By balancing qualitative research with quantitative and observational research can offer a full picture of your customer's needs.
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Observational Customer Research
Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers.
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Don't Base Your Brand Community on Hope: Research Matters
Building brand community requires research.
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5 Things Brands Can Do To Win Back Customer Trust
Almost half of consumers, both B2B and B2C, do not trust brands. Here are 5 ways you can work to improve that stat.
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7 Must Have CMS Features Organizations Need
As the data explosion continues, organizations are looking to their content management systems to help, but what should those content management systems offer?
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5 Questions Enterprise File Sync and Share Shoppers Should Ask Before Buying In
The enterprise file synchronization and sharing market is changing. Here are important questions to ask before sending out new requests for proposal (RFP).
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What's Next for Retail According to NRF's Big Show
Digital experiences are coming to stores
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