Articles
Tag: research
-
Why Field Research Matters for the Digital Workplace Today
With the current focus on products and features it’s easy to forget that solutions only work well when they work for employees.
Continue reading...
-
UserLeap Raises $38 Million to Grow 'Microsurvey' Product
The San Francisco-based firm aims to speed up product development by giving developers near real-time user feedback on features and actions.
Continue reading...
-
4 Microsoft Build Takeaways for Marketers
Catching up on some takeaways for marketers from the Microsoft Build conference.
Continue reading...
-
CX Decoded Podcast: Breaking Down the State of Digital Customer Experience
In this first episode of CX Decoded, we uncover the challenges and priorities of CX professionals as we delve into our annual research report, the State of DCX.
Continue reading...
-
Uncertainty Reigns About the Start of the Hybrid Work Era and More HR Tech News
Executives wonder when they can open offices, COVID pushes some salaries up and learning and diversity vendors continue growth. That and more HR tech news.
Continue reading...
-
Reinvesting in Your Research and Development
How can we get back to making better strategic decisions about product and service direction?
Continue reading...
-
Employee Engagement Solutions Are Hot, TikTok Algorithm Makes Deal Difficult, More News
Employee engagement heats up as Zoom rides the video wave, and not everyone is happy with Microsoft's Yammer plans. That and more digital workplace news.
Continue reading...
-
Why Behavioral Data Is the New Focus Group
How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups?
Continue reading...
-
How Experience Data Turned Lemonade Into a Profitable Neighborhood Business
Anyone trying to release new products needs to understand the experience gap: the difference between what a product delivers and what customers expect.
Continue reading...
-
How to Get Your Whole Company to Buy Into the Customer Experience Ethic
To compete today, everyone in a company needs to more deeply empathize with what customers experience when engaging with the brand.
Continue reading...
-
Ethical Practices in a Data-Driven B2B World
In this new world of data privacy regulation, marketers must be humane and transparent in order to achieve long-term success.
Continue reading...
-
What's The Biggest Risk With Content Marketing?
Content marketing is a long-term strategy for sure, but is the biggest risk delayed ROI, or is there something else more costly?
Continue reading...
-
Qualitative Research: The Third Essential Customer Research Input
By balancing qualitative research with quantitative and observational research can offer a full picture of your customer's needs.
Continue reading...
-
Observational Customer Research
Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers.
Continue reading...
