Articles
Tag: smb
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Insightly CRM Review: Affordable, Feature-Packed Value for SMBs
If you’re thinking about getting a CRM to manage your client data and lifecycles, you aren’t the only one. Studies have shown that CRM applications can increase revenue by 41 percent per salesperson, drive lead conversion rates to improve over 300 percent, and decrease sales and marketing costs by
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Hyland Releases AirBase: ECM 'Lite' for SMBs
Don't be fooled by the "enterprise" in enterprise content management — medium and small businesses need to manage their content and data too. Westlake, Ohio-based Hyland, developer of the OnBase enterprise content management system (ECM), are releasing a new product designed specifically for this audience.
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Democratizing BI to Give SMBs Access to Complex Data Analytics
Business intelligence has earned itself a snobby reputation. For non-enterprise organizations or — in my case — as a marketer, that reputation has led to both technophobia as well as an aversion to big data.
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7 Tips From Small Business Owners Who Get Customer Experience Right
In an era when consumers have become more demanding and the underlying threat of negative reviews shapes business decisions, some small business owners are consistently delivering a superior customer experience.
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Why SMBs Are Embracing Marketing Automation
Marketing automation replaces guesswork with analytics, automates lead nurturing, streamlines lead generation, improves personalization and arguably improves sales. Suffice to say, it's a huge hit. About 49 percent of companies use marketing automation, according to EmailMonday. MarketsandMarkets forecasts the global marketing automation software market will grow from $3.
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This Small Business Saturday, It's All About Location
At the height of the Thanksgiving shopping season, Small Business Saturday inspires millions of Americans to visit local stores. Last year, over 95 million consumers shopped local. They spent $16.
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How Providers Can Help SMBs Create Better Customer Experience
In today’s digital-first world, consumers demand personalized service in the palm of their hands. Across industries, these changing expectations present a unique opportunity for service providers to reaffirm their customer relationships.
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5 Marketing Technology Tips to Help SMBs Plan for the Future
It’s a confusing time for small businesses. New technologies seemingly arrive on the scene every day, but with ongoing conversations about minimum wage increases and upcoming elections, it’s hard to know what you’ll need in six days, let alone six months.
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How SMBs Get Double Duty from Salesforce's Desk.com
Salesforce's Desk.com has always been unapologetically designed with small companies' needs in mind. The default assumption about these companies is that they run their CRM operations using some combination of email and spreadsheet. Ditto their finance ops, their procurement ops and so on. What San Francisco-based Salesforce did when it
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Don't Leave Customers Empty Handed
As the busy shopping season winds down and Black Friday and Cyber Monday fade into memory, it will soon be time to take stock and see how you faced up to the competition.
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Google Creates New Platform to Help SMBs
Customers are the heart of any business. We all know that, but now Google said so — so we know its true. Managing customers across a number of different channels, however, is difficult. To help businesses do just that, Google has launched Google My Business.
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Small Businesses Like New Technology But Don't Use It
Social media, smartphones and tablets are top technology needs for SMBs, right? Well, actually, it would seem not. Yes, they are important, but not as important as desktops, landlines and laptops, according to Microsoft-sponsored Ipsos research.
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How SMBs Can Improve Content and Social Media Marketing Strategies
Social media is an important part of small and medium sized business (SMB ) marketing strategies and these organizations should be making sure that content and knowledge come first.
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Will Office 365 Change SharePoint?
The volume on the cloud conversation in the information technology space has gotten louder, and that’s particularly true for those of us making a living in and around SharePoint.
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