Articles
Tag: smb
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How SMBs Use Voice to Improve the Customer Experience
Voice is growing in many ways, from marketing to customer service, and the workplace too. A new study shows SMBs are a major driving force behind that growth.
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How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing
Why small and midsized businesses aren't doing enough to adopt chatbots, AI and IoT technologies. Here's how they can.
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Tips to Put Your Best SMB Brand Forward for Recruitment
SMBs can compete with big brands even though they don't have the budgets and resources to launch multichannel recruiting campaigns.
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Insightly CRM Review: Affordable, Feature-Packed Value for SMBs
If you’re thinking about getting a CRM to manage your client data and lifecycles, you aren’t the only one. Studies have shown that CRM applications can increase revenue by 41 percent per salesperson, drive lead conversion rates to improve over 300 percent, and decrease sales and marketing costs by
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Hyland Releases AirBase: ECM 'Lite' for SMBs
Don't be fooled by the "enterprise" in enterprise content management — medium and small businesses need to manage their content and data too. Westlake, Ohio-based Hyland, developer of the OnBase enterprise content management system (ECM), are releasing a new product designed specifically for this audience.
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Democratizing BI to Give SMBs Access to Complex Data Analytics
Business intelligence has earned itself a snobby reputation. For non-enterprise organizations or — in my case — as a marketer, that reputation has led to both technophobia as well as an aversion to big data.
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7 Tips From Small Business Owners Who Get Customer Experience Right
In an era when consumers have become more demanding and the underlying threat of negative reviews shapes business decisions, some small business owners are consistently delivering a superior customer experience.
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Why SMBs Are Embracing Marketing Automation
Marketing automation replaces guesswork with analytics, automates lead nurturing, streamlines lead generation, improves personalization and arguably improves sales. Suffice to say, it's a huge hit. About 49 percent of companies use marketing automation, according to EmailMonday. MarketsandMarkets forecasts the global marketing automation software market will grow from $3.
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This Small Business Saturday, It's All About Location
At the height of the Thanksgiving shopping season, Small Business Saturday inspires millions of Americans to visit local stores. Last year, over 95 million consumers shopped local. They spent $16.
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How Providers Can Help SMBs Create Better Customer Experience
In today’s digital-first world, consumers demand personalized service in the palm of their hands. Across industries, these changing expectations present a unique opportunity for service providers to reaffirm their customer relationships.
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5 Marketing Technology Tips to Help SMBs Plan for the Future
It’s a confusing time for small businesses. New technologies seemingly arrive on the scene every day, but with ongoing conversations about minimum wage increases and upcoming elections, it’s hard to know what you’ll need in six days, let alone six months.
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How SMBs Get Double Duty from Salesforce's Desk.com
Opportunity management is added for the first time in this latest version of Desk.com.
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Don't Leave Customers Empty Handed
As the busy shopping season winds down and Black Friday and Cyber Monday fade into memory, it will soon be time to take stock and see how you faced up to the competition.
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Don't Let Big Data Keep You Up at Night
Massive amounts of data is zooming around online and through the airwaves -- data that could help your small business accomplish a great many things. But just because it's there doesn’t mean you have to worry about ALL of it. You just need to focus.
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