Articles
Tag: smb
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How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing
Why small and midsized businesses aren't doing enough to adopt chatbots, AI and IoT technologies. Here's how they can.
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Tips to Put Your Best SMB Brand Forward for Recruitment
SMBs can compete with big brands even though they don't have the budgets and resources to launch multichannel recruiting campaigns.
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Insightly CRM Review: Affordable, Feature-Packed Value for SMBs
If you’re thinking about getting a CRM to manage your client data and lifecycles, you aren’t the only one. Studies have shown that CRM applications can increase revenue by 41 percent pe
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Hyland Releases AirBase: ECM 'Lite' for SMBs
Don't be fooled by the "enterprise" in enterprise content management — medium and small businesses need to manage their content and data too. Westlake, Ohio-based Hyland, developer of the OnBase
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Democratizing BI to Give SMBs Access to Complex Data Analytics
Business intelligence has earned itself a snobby reputation. For non-enterprise organizations or — in my case — as a marketer, that reputation has led to both technophobia as well as an av
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7 Tips From Small Business Owners Who Get Customer Experience Right
In an era when consumers have become more demanding and the underlying threat of negative reviews shapes business decisions, some small business owners are consistently delivering a superior customer
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Why SMBs Are Embracing Marketing Automation
Marketing automation replaces guesswork with analytics, automates lead nurturing, streamlines lead generation, improves personalization and arguably improves sales. Suffice to say, it's a huge hit
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This Small Business Saturday, It's All About Location
At the height of the Thanksgiving shopping season, Small Business Saturday inspires millions of Americans to visit local stores. Last year, over 95 million consumers shopped local. They spent $1
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How Providers Can Help SMBs Create Better Customer Experience
In today’s digital-first world, consumers demand personalized service in the palm of their hands. Across industries, these changing expectations present a unique opportunity for service provider
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5 Marketing Technology Tips to Help SMBs Plan for the Future
It’s a confusing time for small businesses. New technologies seemingly arrive on the scene every day, but with ongoing conversations about minimum wage increases and upcoming elections, it
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How SMBs Get Double Duty from Salesforce's Desk.com
Opportunity management is added for the first time in this latest version of Desk.com.
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Don't Leave Customers Empty Handed
As the busy shopping season winds down and Black Friday and Cyber Monday fade into memory, it will soon be time to take stock and see how you faced up to the competition. If you’re like most sma
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Google Creates New Platform to Help SMBs
Customers are the heart of any business. We all know that, but now Google said so — so we know its true. Managing customers across a number of different channels, however, is difficult. To help
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Small Businesses Like New Technology But Don't Use It
Social media, smartphones and tablets are top technology needs for SMBs, right? Well, actually, it would seem not. Yes, they are important, but not as important as desktops, landlines and laptops
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