Articles
Tag: video marketing
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5 Ways for Marketers to Improve Their Video Literacy
Many organizations lack a full understanding around video optimization and effective distribution at scale. These five steps can help change that.
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How to Make Sure You're Getting the Most From Your Video Content
Is your business engaged in video marketing. Then you'll want to ensure you're repurposing video content to get the most value from your investment.
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The Future Is Bright for the Visual Economy
The start of a new decade is an exciting time for business leaders, marketers and developers to cast their vision for the visual economy in 2020 and beyond.
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'Tis the Season to Engage With Video
To cater to customers’ digital preferences, brands are looking to video as an increasingly popular “brand distribution” vehicle across online channels.
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How SaaS Companies Can Boost Engagement With Video Marketing
As channels like YouTube and Instagram shape the way we consume video, SaaS companies should be refining their video content strategy to grow.
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Mary Meeker's 2019 Internet Trends Report: 8 Takeaways for Marketers
We asked marketers about Mary Meeker's 2019 Internet Trends Report and what it has revealed. Here's what today's modern marketers should know to be successful.
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The Untapped Power of Video Content
Consumer enthusiasm for video is strong — so why are so many brands either ignoring it or doing it wrong?
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You're So Vain: Beyond Marketing Vanity Metrics
Ask yourself the question: are we measuring and managing the right things?
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How YouTube Watch Time Is the Video Metric Marketers Need
Google has adjusted its YouTube analytics reports to focus on watch time.
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Why Now Is the Time for Live Video
Live video: An opportunity to be seen and heard.
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11 Cost-Effective Live Video Marketing Ideas
The emergence of live video features on Facebook, YouTube, Instagram and Twitter has changed the face of content marketing. But before we delve into the best ways to leverage a live stream, let’s take a look at why live video marketing is causing such a fuss.
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Avoid These Rookie Live Video Marketing Mistakes
As live video changes the course of content marketing, an increasing number of brands are getting in front of the camera to interact with their audiences and show off previously unseen dimensions of their organizations.
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Marketers: Solve the Mystery of Your Missing Customers
In the age of the empowered consumer, CMOs are struggling to differentiate their brand and engage with consumers on their terms. If you're like most CMOs, you have so much on your plate that simply executing that next campaign feels like a win.
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Is Live Video the Future of Content Marketing?
In the weeks leading up to the launch of Facebook Live, reports circulated that Mark Zuckerberg was “obsessed” with live video. The fact that Zuckerberg pushed out live video on Facebook and Instagram within months of each other speaks to the truth in that story.
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