Articles
Is your business engaged in video marketing. Then you'll want to ensure you're repurposing video content to get the most value from your investment.
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The start of a new decade is an exciting time for business leaders, marketers and developers to cast their vision for the visual economy in 2020 and beyond.
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To cater to customers’ digital preferences, brands are looking to video as an increasingly popular “brand distribution” vehicle across online channels.
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As channels like YouTube and Instagram shape the way we consume video, SaaS companies should be refining their video content strategy to grow.
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We asked marketers about Mary Meeker's 2019 Internet Trends Report and what it has revealed. Here's what today's modern marketers should know to be successful.
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Consumer enthusiasm for video is strong — so why are so many brands either ignoring it or doing it wrong?
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Ask yourself the question: are we measuring and managing the right things?
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Google has adjusted its YouTube analytics reports to focus on watch time.
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Live video: An opportunity to be seen and heard.
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The emergence of live video features on Facebook, YouTube, Instagram and Twitter has changed the face of content marketing.
But before we delve into the best ways to leverage a live stream, let’s take a look at why live video marketing is causing such a fuss.
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As live video changes the course of content marketing, an increasing number of brands are getting in front of the camera to interact with their audiences and show off previously unseen dimensions of their organizations.
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In the age of the empowered consumer, CMOs are struggling to differentiate their brand and engage with consumers on their terms.
If you're like most CMOs, you have so much on your plate that simply executing that next campaign feels like a win.
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In the weeks leading up to the launch of Facebook Live, reports circulated that Mark Zuckerberg was “obsessed” with live video. The fact that Zuckerberg pushed out live video on Facebook and Instagram within months of each other speaks to the truth in that story.
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Video is arguably the future of content marketing.
Within the next year, Cisco predicts video will account for 69 percent of all consumer internet traffic. YouTube has more than a billion users that watch hundreds of millions of hours and generate billions of video, the company reports.
Video
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