Articles
Tag: video marketing
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How SaaS Companies Can Boost Engagement With Video Marketing
As channels like YouTube and Instagram shape the way we consume video, SaaS companies should be refining their video content strategy to grow.
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Mary Meeker's 2019 Internet Trends Report: 8 Takeaways for Marketers
We asked marketers about Mary Meeker's 2019 Internet Trends Report and what it has revealed. Here's what today's modern marketers should know to be successful.
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The Untapped Power of Video Content
Consumer enthusiasm for video is strong — so why are so many brands either ignoring it or doing it wrong?
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You're So Vain: Beyond Marketing Vanity Metrics
Ask yourself the question: are we measuring and managing the right things?
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How YouTube Watch Time Is the Video Metric Marketers Need
Google has adjusted its YouTube analytics reports to focus on watch time.
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Why Now Is the Time for Live Video
Live video: An opportunity to be seen and heard.
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11 Cost-Effective Live Video Marketing Ideas
The emergence of live video features on Facebook, YouTube, Instagram and Twitter has changed the face of content marketing. But before we delve into the best ways to leverage a live stream, let’s take a look at why live video marketing is causing such a fuss.
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Avoid These Rookie Live Video Marketing Mistakes
As live video changes the course of content marketing, an increasing number of brands are getting in front of the camera to interact with their audiences and show off previously unseen dimensions of their organizations.
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Marketers: Solve the Mystery of Your Missing Customers
In the age of the empowered consumer, CMOs are struggling to differentiate their brand and engage with consumers on their terms. If you're like most CMOs, you have so much on your plate that simply executing that next campaign feels like a win.
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Is Live Video the Future of Content Marketing?
In the weeks leading up to the launch of Facebook Live, reports circulated that Mark Zuckerberg was “obsessed” with live video. The fact that Zuckerberg pushed out live video on Facebook and Instagram within months of each other speaks to the truth in that story.
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3 Things to Consider Before You Make Your Next Marketing Video
Video is arguably the future of content marketing. Within the next year, Cisco predicts video will account for 69 percent of all consumer internet traffic. YouTube has more than a billion users that watch hundreds of millions of hours and generate billions of video, the company reports. Video
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Why B2B Marketers Should Experiment with Live Video
Content marketing is like economics: it’s all about supply and demand. In B2B, the demand for content is steady, while supply is exploding. With more blog posts, infographics and SlideShares created every minute, supply is far exceeding demand.
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Twitter Monetizes Videos With Amplify Publisher Program
Twitter plans to share ad revenue with video creators who upload their content to the microblogging platform. Through its Amplify Publisher Program, San Francisco-base Twitter will give US video creators multiple new ways to monetize content. According to a blog post by Guy Snir, director of product management at
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Discussion Point: Is Video Marketing the Next Big Thing?
Gartner is bullish on video. In fact, the analyst company predicts large companies will stream more than 16 hours of video per worker, per month — by next year. Forrester Research is enthusiastic, too. In fact, an oft-quoted statistic that Forrester analyst James McQuivey made way back in 2008 suggests
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