Articles
Tag: zero party data
-
Enhancing Your One-to-One Personalization Efforts
How using zero- and first-party data to personalize digital marketing campaigns across all platforms can boost customer loyalty.
Continue reading...
-
We're All Stuck in the Privacy and Brand Safety Tangle
The only way to get unstuck is to acknowledge that we got here because of insufficient data collection practices and disrespecting user data ownership rights.
Continue reading...
