Articles
Tag: zero party data
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Can You Have Your Privacy-Personalization Cake and Eat It, Too?
How can brands have their cake (protecting consumer privacy) and eat it too (provide hyper-personalized experiences)?
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From First-Party to Zero-Party Data
Today's marketers are inundated with a wealth of data. Discover how to break that data down into categories to make it more relevant and powerful.
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How to Personalize Your CXM Strategy
Today's consumers expect a personalized experience — but they're tired of the same boring techniques. Learn how to innovate your CXM approach.
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Optimizing Apps and Services for First- and Zero-Party Data
Now more than ever, businesses must focus on collecting zero- and first-party data, to help organizations provide more personalized customer experiences.
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Enhancing Your One-to-One Personalization Efforts
How using zero- and first-party data to personalize digital marketing campaigns across all platforms can boost customer loyalty.
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We're All Stuck in the Privacy and Brand Safety Tangle
The only way to get unstuck is to acknowledge that we got here because of insufficient data collection practices and disrespecting user data ownership rights.
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