Feature
Bob Egner, EPiServer’s Vice President for Product Management, noted in a statement that customers know they should be integrating analytics, but “they tell us that it can be difficult to set up” and that it requires specialized skills to interpret and use.
Improving the User Journey
By integrating Google Analytics data into the EPiServer workflow, he said, his company has addressed those issues so that “editors and marketers can make informed decisions” in real time and improve their business results.
The company said that the integration of contextual analytics into the content creation process makes it easier to optimize improvements that increase traffic and sales conversions. The intent of this analytical data, EPiServer said, is to provide businesses with the ability to assess and optimize their effectiveness toward their goals by continually “improving the user journey” for Web, e-commerce, mobile or social media experiences.
The availability of the data throughout the platform, EPiServer said, means that marketers can more quickly witness the benefits of personalization, social sharing and other efforts.
Learning Opportunities
Webinar
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
Webinar
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
Google Analytics for EPiServer includes such features as predefined best practices guidelines and the ability to track all information related to content, traffic and conversions, with analytical data presented next to the relevant content.
On-Page Real-Time Analytics
Analytics are shown in real-time when an existing page is being revised, so that the impact from changes can immediately be assessed.
The Analytics package can also be utilized across multiple websites, can track social campaigns’ effects on conversions and revenue, and can provide the ability to track conversions resulting from personalization efforts.
Founded in 1994, EPiServer AB’s U.S. headquarters are in Oakbrook Terrace, Illinois and its European headquarters are in Stockholm, Sweden. The company is a provider of platforms for Web content management, online social community and e-commerce for computers and mobile devices, and its products are delivered through nearly 600 partner companies in 30 countries.
