The new HTC One premium smartphone mixes the latest hardware and design with innovative software to offer a more personal and social phone experience for those on the cutting edge. 


There Can Be Only One

Trying to punch a whole in Samsung's Galaxy range is a tough ask for any Android competitor. But HTC looks to have thrown everything together to produce a device that oozes style and puts the user's needs front and center with its BlinkFeed front screen that keeps you updated on your friends' coming and goings through social media. 

There's also a more interactive gallery system called Zoe that merges short video clips, and photos with slick-looking transitions to easily create attractive presentations from events or gatherings. But, its the hardware specs that everyone gets excited about and the new HTC One offers one of the first devices powered by Qualcomm's Snapdragon 600 quad-core series running at 1.7GHz. 

That's housed behind a 4.7-inch 1080p-capable Super-LCD3 screen in an all-aluminum unibody with decent looking stereo speakers powered by a dedicated amp to add some thump to your multimedia. On the back is a 4-megapixel camera bolstered by an f/2.0 lens and back-illuminated sensor to boost the light level, making it more sensitive than higher-pixel-count phones. 

One Mobile Vision

The phone is out in early March, available in silver or black on the usual providers with LTE support. It will be available globally through more than 185 mobile operators and major retailers in more than 80 regions and countries.

Will it be enough to power HTC's vision of improved market share in western markets among the premium players? It certainly has the wow-factor, neatly encapsulated in this launch video. 

 With Samsung's response due via the Galaxy S4 launch in mid-March, it might not have much of a chance to win a foothold, and there are plenty of other devices due to scrap it out at the high-end. Would you give up your current device (or its successor) for one of these? At first glance, it deserves to do pretty well.