News Bites Learn ECommerce from Google Analytics Discover Tealiums DIY Marketing Cloud More

News Bites: Learn E-Commerce from Google Analytics, Discover Tealium's DIY Marketing Cloud, More

3 minute read
Barry Levine avatar


This week: Tealium launches do-it-yourself marketing clouds, LightCMS provides a platform for websites and stores, Google Analytics offers a course and NICE Systems helps to optimize the journey of NICE customers.

Tealium Provides a Cloud

Tag management provider Tealium has announced "the launch of new capabilities enabling any company to build its own marketing cloud."

The San Diego, Calif.-based company maintains marketers can use Tealium's platform to mix and match from their proprietary solutions and vendor solutions instead of being reliant on specific marketing clouds from, say, Adobe, Oracle or Salesforce.

Capabilities include a data layer wizard for unifying data interaction between vendors, data connectors to integrate with major marketing cloud providers like Oracle's Responsys, IBM's Silverpop and Strongview, and a site scanning tool to ensure that Tealium page tags are collecting the required data.

The company is also offering a free guidebook, "Five Reasons to Build Your Own Marketing Cloud."


A chart from Tealium, showing choices of solutions in its DIY marketing cloud.

LightCMS Gives Sites/Stores a Platform

Speaking of new platforms, LightCMS, provider of a cloud-based content management system, has set up a new partner platform to provide the ability for design agencies and resellers to create their own websites and online stores, and to get unlimited storage.

Web sites, which can have unlimited pages, are priced at $19 a month each, plus what the company described as "a low annual fee."

Learning Opportunities

2014-18-June-LightCMS Store Admin-Images-.jpg

A store admin screen in the LightCMS platform

Google Analytics' Course on Ecommerce Analytics

Google Analytics is offering a course in "E-Commerce Analytics: From Data to Decisions" that starts July 8. It focuses on how Analytics data can be used to improve e-commerce performance.  In this self-paced online course, you'll learn to:

  • use the new Enhanced Ecommerce reports in Google Analytics
  • use segmentation to compare different groups of data
  • choose meaningful reports that align with your measurement plan
  • conduct in-depth analyses with your data

NICE Customer Journey Solution

Israel-based NICE Systems has created what it calls the NICE Customer Journey Optimization solution. (No word yet on optimization for not-nice customers.)

The solution uses the company's Customer Engagement Analytics platform to identify behavioral patterns of customers and predict such things as what the customer is likely to do next or what his/her interest might be in a particular product. Organizations then use the info to personalize the customer interaction.

While a number of other companies are also offering customer behavioral predictions and optimization, NICE emphasizes that its solution analyzes and monitors across channels.


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