Hasbro is spending millions to update its legacy DAM system and wrangle assets for more than 1,500 brands. Also this week, Widen rolls out Media Collective 6.0, how to streamline social marketing with DAM and an interview with Createsphere panelist Jason Perr.

Widen 6.0 Released

Widen Enterprises, a DAM software and services provider, updated its SaaS DAM solution, Media Collective, to version 6.0. The latest release includes an overhauled user interface, social publishing features, embed code enhancements and alert functions.

Hasbro Transforms Its DAM System

What do the Transformers, Mr. Potato Head and My Little Pony have to do with digital asset management? These Hasbro toys are just a few of the 150 active brands in the company's portfolio, with 1,500 more brands stored in vaults with future potential to be reintroduced to the market. An article on SearchContentManagement examines the millions of dollars Hasbro is spending to upgrade its legacy DAM system.

Speedier Social Marketing

To execute an efficient social media strategy, you need to have your digital assets under control. Widen's Nicolás Jiménez and Jake Athey look at how the right DAM software can streamline your social marketing, making it easier to publish assets on multiple platforms, from a central location.

Is Digital Asset Management Broken?

Brand Regard's Geir Freysson offers five reasons why digital asset management is broken. First, he is not a fan of filling out forms before getting to demo DAM solutions, and he thinks 30-day free trials should be offered. In his article, he explains three other reasons why DAM is broken and how his company plans to fix it.

Interview with Jason Perr

In advance of its conference this week, Createsphere interviewed Jason Perr from Levels Beyond, a media platform company. Perr is a guest on the Is Production Really Allowed in a DAM? panel at the conference. In the interview, Perr says that one of the greatest challenges in digital asset management is education. He also predicts where DAM will be 10 years from now.