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The Twelve Days of a DAM/MAM Christmas

John Horodyski avatar
By
December 19, 2012
Digital Asset Management
SAVED

partridge_peartree_shutterstock_86038096.jpg
On the twelfth day of Christmas, my true love sent to me,

  • Twelve workflow diagrams drumming
  • Eleven copyright lawyers piping
  • Ten change management requests a-leaping
  • Nine metadata fields dancing
  • Eight user-experience scenarios a-milking the design team
  • Seven servers crashing … again
  • Six search strings a-laying
  • Five golden file formats … if only
  • Four calling vendors with proposed solutions
  • Three integration plans that work (ho ho ho)
  • Two turtle dove taxonomies
  • And a DAM solution that works in our company!

Image courtesy of alison1414 (Shutterstock)

About the Author
John Horodyski

John Horodyski is a Executive Director with Salt Flats for the Insights & Analytics practice with executive management strategy experience in Digital Asset Management (DAM), Metadata and Taxonomy design, Data strategy, Analytics, Governance, MarTech, and Marketing Operations. John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance. Connect with John Horodyski:

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dam2013customer experiencecxmdigital asset managementfeaturesjohn horodyski
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