Feature

The Twelve Days of a DAM/MAM Christmas

By John Horodyski

December 19, 2012

Digital Asset Management

SAVED

On the twelfth day of Christmas, my true love sent to me,

Twelve workflow diagrams drumming
Eleven copyright lawyers piping
Ten change management requests a-leaping
Nine metadata fields dancing
Eight user-experience scenarios a-milking the design team
Seven servers crashing … again
Six search strings a-laying
Five golden file formats … if only
Four calling vendors with proposed solutions
Three integration plans that work (ho ho ho)
Two turtle dove taxonomies
And a DAM solution that works in our company!

Image courtesy of alison1414 (Shutterstock)

About the Author

John Horodyski is a Executive Director with Salt Flats for the Insights & Analytics practice with executive management strategy experience in Digital Asset Management (DAM), Metadata and Taxonomy design, Data strategy, Analytics, Governance, MarTech, and Marketing Operations. John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance. Connect with John Horodyski:

Tags

dam 2013 customer experience cxm digital asset management features john horodyski

Featured Research

How CX leaders are rethinking their outsourcing partnerships

A practical framework for adopting generative AI – helping enterprise leaders prioritize use cases, execute pilots and scale responsibly.

A practical guide to moving past AI pilots without breaking trust, compliance or CX

Why AI memory is the missing foundation behind proactive, consistent CX and how leading brands are using it today.

Why your calls aren’t getting answered and how to fix it before it hits your KPIs

Learn how to embed real-time in-product help that cuts support volume, boosts adoption and puts AI to work

Only 10% of customer platforms gain strong adoption—this guide shows how better documentation portals can change that.

AI-powered personalization for marketers who know one-size-fits-all doesn’t drive results

What CX teams are missing, what customers expect and how to close the gap without driving up tickets

A practical way to prep your team, clean your data and launch CX AI without the missteps that sink 95% of pilots

A practical look at how headless and composable content platforms help teams work faster and deliver stronger digital experiences at scale

A practical guide to finding a content platform that moves faster, scales smoothly and keeps your teams in sync