Active Intelligence Company, Attivio has announced that it has been granted US$ 8 million in growth funding, its second grant in less than six months.
That Big Data Thing
Big data is something that is steadily making an impact on the technology world. In 2012, many companies, including Attivio through a partnership with Tibco, released new big-data centered products. Other releases include a Cloud service from Infochimps and Amazon Web Service-Attunity SAAS platform.
Demand for information is exploding, with business users clamoring for new combinations of data types, drawn from new sources, in higher volumes than ever before," says Ali Riaz, CEO at Attivio.
In 2013, Big Data is expected to live up to its name and make a “big” impact. For example based off current trends, businesses are going to adjust their marketing strategies away from the traditional website and external social networks and according to Rob Howard companies will start to create their own communities and social outlets, while still using external sources in 2013. This means a lot more customer data to analyze. At the same time a collection of predictions from Virgina Backaitis, states that two key expectations for Big Data in 2013 will be the introduction of more big data apps and that Hadoop will be a dominate force within the industry.
Here's a Grant, There's a Grant
As for Attivio it appears that the industry’s support of big data is working in its favor. Since being launched in 2007, the vendor has released two key products: an embedded AIIE and its signature product, theActive Intelligence Engine, which aims to improve the customer-company relationship by combining “enterprise search, BI and big data for strategic applications and solutions that can be deployed on-premises or in the cloud” so they can give clients a more complete customer picture.
This new grant from the General Electric Pension Trust, an asset management company isthe second that the company has received since October. According to a statement, Attivio was also granted US$ 34 million from Oak Investment Partners this past October.At that time, the company stated they would be using the investment to expand its sales and global marketing efforts, as well as incorporatingthe funding into research and product development.
Whether the US$ 8 million will be used in these or another project remains to be seen, but General Electric Asset Management believes that Attivio will do well with the money it has been given.
Attivio is delivering significant innovation and impressive return on investment for a growing list of global customers," said Carlos Monfiglio, managing director of U.S. Private Equity at GE Asset Management, a subsidiary of General Electric. "We believe Attivio's approach to unified information access and its patented technology differentiators and superior security capabilities can help customers invent more, make more, sell more and do it all with greater efficiency."