“Audience fills a large ballroom as a keynote speaker presents on the main stage at the Five9 customer conference, with screens reading ‘Experience the New CX’ and ‘Unreasonable Hospitality.’”
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Five9 & Google Cloud Launch Joint AI CX Platform

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Contact center vendor integrates Gemini AI to target enterprise customers in retail, finance and healthcare.

The Gist

  • Joint AI solution. Five9 and Google Cloud launch integrated enterprise customer experience platform.
  • Seamless integration. Solution merges contact center workflows, analytics and AI across channels.
  • Enterprise transformation. Large enterprises in sectors like retail and finance gain enhanced agility and potential for more personalized customer interactions.

Five9 and Google Cloud say unified AI-powered contact centers will define the next phase of enterprise customer experience. And they've teamed up to prove it.

On Jan. 12 Five9 announced an expanded partnership with Google Cloud and a new joint Enterprise CX AI solution targeting large enterprises. The integrated offering combines Five9's AI-Infused Intelligent CX Platform with Google Cloud's Gemini Enterprise for Customer Experience (GECX), Gemini models and Vertex AI platform.

The solution aims to deliver intelligent, personalized interactions across every channel. The partnership includes an enhanced go-to-market strategy focused on retail, financial services and healthcare, with Five9 now available through Google Cloud Marketplace.

Five9 is also running key internal workloads on Google Cloud infrastructure and using Gemini Enterprise across sales, legal operations, customer success and business operations.

Table of Contents

Quest for Intelligent Contact Centers

By utilizing Gemini Enterprise for Customer Experience and Google's Gemini models, with Five9's unique intelligent CX platforms, Five9 is providing a unified, AI led CX platform that can improve customer experiences and move the intelligent contact center industry forward.

- Kevin Ichhpurani, president, Global Ecosystem and Channels

Google Cloud

Five9-Google Cloud Solution Capabilities

The joint solution targets enterprise customer experience operations with integrated AI features.

CapabilityDescription
Enterprise CX AI SolutionJoint platform integrating Five9 and Google Cloud AI technologies
Gemini Enterprise IntegrationConnects GECX, Gemini models and Vertex AI with Five9 platform
Unified WorkflowsAims to unite contact center workflows, analytics and AI assistance
Google Cloud MarketplaceEnables procurement with consolidated billing and spend commitment drawdown
Enhanced Go-to-MarketTargets retail, financial services and healthcare industries

Five9: Recent News & Strategic Initiatives

Five9 executed several notable strategic moves throughout 2025 as the contact center vendor positioned itself around AI-driven customer experience capabilities.

In December 2025, Five9 named Amit Mathradas its next CEO, effective Feb. 2, 2026. Mathradas most recently served as CEO of Nintex and was previously president and chief operating officer at Avalara, where he helped grow the business by more than 250% over four years before Vista Equity Partners acquired the company in 2022 for $8.4 billion.

Five9 introduced new AI-powered capabilities to its Genius AI suite in November 2025 at its CX Summit. In June 2025, the company unveiled Agentic CX, introducing autonomous AI agents with built-in governance guardrails. Five9 posted record Q3 2025 revenue of $285.8 million on Nov. 6, an 8% year-over-year increase, with enterprise AI revenue surging 41%.

AI & Cloud Platforms Reshape Enterprise CX

Providers want to see cloud-based AI is advance contact centers from cost centers into strategic assets as the CCaaS market races toward $16 billion by 2029.

Gartner predicted that by 2027, up to 40% of customer service issues will be fully resolved by generative AI-powered third-party tools. This shift reflects rising customer expectations as AI-enabled self-service becomes standard.

AI adoption has reached 72% of companies globally, with CRM platforms integrating generative AI to transform static record-keeping into dynamic engagement systems.

Contact centers are evolving into value hubs that drive revenue, innovation and competitive advantage. Poor service experiences cost U.S. companies approximately $1.6 trillion annually through customer churn, accelerating adoption of AI in contact centers.

Learning Opportunities

Five9 Background

Founded in 2001, Five9 provides cloud-based contact center solutions for customer experience leaders, IT teams and operations managers across industries such as healthcare, financial services and retail. The company offers an AI-enabled platform marketed as Five9 Genius AI, combining artificial intelligence with live agent support.

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About the Author
Dom Nicastro

Dom Nicastro is editor-in-chief of CMSWire and an award-winning journalist with a passion for technology, customer experience and marketing. With more than 20 years of experience, he has written for various publications, like the Gloucester Daily Times and Boston Magazine. He has a proven track record of delivering high-quality, informative, and engaging content to his readers. Dom works tirelessly to stay up-to-date with the latest trends in the industry to provide readers with accurate, trustworthy information to help them make informed decisions. Connect with Dom Nicastro:

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