Oktopost helps establish ROI of social media, bridging the gap between social and lead generation. Oktopost can generate new sales and integrate marketing and sales. It enables companies for the first time to say "This new customer came from this LinkedIn post or this tweet."
Primary Use Cases
B2B Social Media Marketing and Lead Generation
Salesforce acquires email marketing solution provider Rebel, Facebook hires new VP Global Affairs, Concentric releases analytics solution and more CX news.
Technology is definitely a big part of customer experience, but it's only one third of the equation.
While robocalls are on the rise, their effectiveness wanes. Consumers who are unlikely to pick up a call are more receptive to contact via social channels.