Shopify is an e-commerce platform that enables individuals and businesses to create online stores. It includes a content management system that allows users to manage inventory, edit HTML and CSS code, create coupon and discount codes, and accept online payments online with Paypal and major credit cards.
When the COVID-19 pandemic resulted in shelter-in-place rules, some businesses closed, while others went to strictly digital or hybrid online/curbside pickup ordering. It also fundamentally changed the customer journey. Continue reading...
Many B2B technology marketers dub their platform a “single source of truth. Continue reading...
Customer data platforms (CDP) are both one of the most disappointing investments brands made last year ... and the number one investment they want to make, according to Gartner and CommerceNext. Why? According to Gartner’s recent report, “A Marketer’s Guide to What Is — and Isn’t — a Customer D...Read more