VerticalResponse, Inc. is a provider of a suite of Web-based self-service email marketing, event marketing, social media, online survey, and direct mail marketing solutions serving small businesses and non-profit organizations primarily in North America.
- HQ Location
- United States
- Year Founded
Products by VerticalResponse, Inc.
Email has been a particularly useful marketing channel for businesses. But in recent times, niche email newsletters have grown in popularity. According to The Content Marketing Institute, 81% of B2B marketers say their most used form of content marketing is an email newsletter. Continue reading...
For over two years, I’ve managed the Content Corner email newsletter. It’s sent out every other Friday with love and care, assembled 100% by yours truly. I curate content about marketing and add in some splashes of original commentary. Continue reading...
Most brands use email marketing to sell to their target audience, but this may not be the best use of the channel. A new report from SurveyMonkey and SparkPost found that only 18% of consumers say they are pushed to click "buy" through email communication, yet 50% of brand marketers Continue rea...Read more
Marketing leaders everywhere have spent the last few weeks taking stock of our "new normal” and what this global pandemic means for their brands. Continue reading...
Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails through the COVID-19 crisis and found st...Read more