VerticalResponse Email Marketing is an online service for email marketing and list management allowing for the creation, management, and analyzing of direct marketing campaigns.
Email has been a particularly useful marketing channel for businesses. But in recent times, niche email newsletters have grown in popularity. According to The Content Marketing Institute, 81% of B2B marketers say their most used form of content marketing is an email newsletter. Continue reading...
For over two years, I’ve managed the Content Corner email newsletter. It’s sent out every other Friday with love and care, assembled 100% by yours truly. I curate content about marketing and add in some splashes of original commentary. Continue reading...
Most brands use email marketing to sell to their target audience, but this may not be the best use of the channel. A new report from SurveyMonkey and SparkPost found that only 18% of consumers say they are pushed to click "buy" through email communication, yet 50% of brand marketers Continue rea...Read more