Webfluenz provides social media search, analysis and trend monitoring to help companies engage and manage followers, competitors and influencers. It serves the retail, ecommerce, fast moving consumer goods, professional sports and service and hospitality industries.
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In his introduction to the 2018 Content Trends report from Buzzsumo, Mark Schaefer, a content-focused consultant and author of the "Content Code," points out that content overload is nothing new, but it is a problem that is getting worse by the year. Continue reading...
Twitter has yet to reach its full potential when it comes to ad targeting. The social networking site has long been playing catchup to Facebook, which launched its email-based targeting service in 2012. Twitter didn’t announce its “tailored audiences” service until t...Read more
Let's face it, social media networks are annoying ... but we can't live without them. Especially Facebook. The controversy around the social media giant's re-launch of Facebook Messenger has once again stirred up a nest of privacy concerns. Like all social networks, Facebook has benefits and wa...Read more
Marketing automation has its advantages, not the first of which is automating marketing channels and making things easier on marketers. Satya Krishnaswamy gets it. But the CEO of NextPrinciples and former SAP vice president hears from marketers who say you miss context in automated marketing wo...Read more
The most popular social media tactics are also among the least satisfying. That's one of the findings in a new report from Forrester Research. The report, "Benchmark Your North American Social Media Efforts [fee charged]," looked at both B2B and B2C digital marketers in the U.S....Read more