Google Makes It Easier To Manage Chrome Signage Apps

3 minute read
Erika Morphy avatar
Google is targeting small companies that are deploying DIY-service models for signage and kiosk-based apps.

Google for Work has introduced a web-based chrome device management console called Single App Chrome Device Management or Single App CDM. It allows business owners to remotely manage their "fleet of devices across all their storefronts," according to a blog post by Vidya Nagarajan, senior product manager of Chrome and Android at Google for Work & Education.

It is, in short, another product for companies to better manage the various consumer screens companies target with advertising. 

One twist, though, for the unaware: screen, in this case, refers to the DIY-service models that have sprung up for small companies looking to deploy digital signage and kiosk-based applications — but at a far lower cost than what the established networks for enterprises can cost.

And because this is Google, its kiosk and signage-based apps integrate well with mobile, an increasingly expected ad play for companies that use digital signage.

What It Does 

The Single App CDM is priced at $24 per device per year. It offers ongoing reporting and monitoring of the health of a company's kiosks and signage, sending alerts if a device goes down. The app also can remotely reboot the device, provide live updates about system usage and capture screen grabs to see what viewers see.

Single App CDM can be used with a number of Chrome devices, including the previously announced ASUS Chromebit, which just became available for purchase. The Chromebit, as an aside, is a Chrome OS-based computer on a stick with an HDMI port. Plug it into any screen -- including, say, a television at a coffee shop, and it can run web app.

How It Works With Signage 

That, in case you didn't guess, is one of the use cases Nagarajan foresees for the new Chromebit.

Learning Opportunities

It can "share relevant content quickly and simply, with the flexibility and security to seamlessly integrate into a broad spectrum of signage configurations," he wrote.

"For example, the menu boards at a coffee shop or cafe could be powered by Chrome devices like the Chromebox, Chromebase and Chromebit, running a Chrome Kiosk app that displays relevant, dynamic content."

Google has an ecosystem of Chrome Kiosk apps including such partners as StratosMedia, Telemetry, Arreya, SignageLive, Wondersign, Nutrislice, Chrome Sign builder and many others.

It also has a growing customer base, some of which are willing to go on record about the system's efficiency.

"We tried many different solutions, using Google for signage was the easiest to push, control and manage throughout the enterprise," Alan Mariotti, VP of technology and security at Chico's, was quoted as saying in the blog post.