Articles
Tag: brand marketing
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Why Would Anyone Believe Your Brand?
Normally, marketers aren’t incentivized to think in terms of fact and falsehood, truth and mistruth, conviction and skepticism. That should change.
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Social Media Briefs: Facebook Wants Your Money, Tumblr's Sponsored Trends
Social media was once considered a free medium where brands could organically build their networks of fans and followers. But it has become a competitive marketplace where sponsored content reigns supreme. Will it pay off? Facebook Charges for Reach This week, Facebook announced it would adjust the way posts are
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5 Ways Benefits Management Can Improve the Employee Experience
When you think about streamlining business processes, what comes to mind? Better collaboration between sales and marketing? Better alignment between legal and research and development? There’s no doubt there’s a lot that can be improved to facilitate better communication, collaboration and analysis within the business environment.
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3 Crucial Elements of a Successful Rebranding Campaign
A rebranding campaign is never easy or convenient. There are dozens of horror stories and case studies that highlight the mistakes brands have made over the years.
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How Marketers Can Improve Social Media Reach, Engagement, Sentiment
It's important for companies of all shapes and sizes to understand how engagement online impacts the bottom line and influences brand perception. Recently, we explored three ways digital marketers can demonstrate the return on investment (ROI) of social media.
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Big Brands on Instagram: Best Practices for Engagement
It didn't take long for Instagram to capture our hipster hearts. Even brands are getting in on the action now.
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Content Marketing, Now for Brands and Publishers [Infographic]
You may have noticed a recent content marketing trend -- publishers are marketing more like brands and brands are taking a cue from publishers.
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Brands Recognize the Powerful Reach and Potential of Instagram
There’s been some talk about how Instagram is the new marketing platform for businesses. Yet, just how viable is it to brands? Thanks to a study by Simply Measured, we have a better idea about how Instagram and its followers can impact brand marketing.
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Google Shakes Up Brand Marketing Metrics with Active View Initiative
As brands move online, they want better metrics than just hits and ad clicks. Google is stepping in with a new initative under the DoubleClick banner called the Brand Activate Initiative.
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