Articles
Tag: human factors
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Put Yourself in the Customer's Shoes for Great UX Design
Too many companies approach design from their own point of view and too few really look at how customers actually use products, according to a report on user experience (UX) design.
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Applying the Science of Persuasive Design
Conversations start on the web. Customers often have their first interaction with companies on the web. Their actions can be guided effectively if designers can understand how customers act, on what they are naturally inclined to click and ultimately what they are wont to purchase.
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Go Beyond Usability with HFI
James Bond once quipped that the world is not enough. This time around, Dr. Eric Schaffer, founder and CEO of Human Factors International (HFI) says that "usability is no longer enough" when it comes to designing websites. HFI, a company focused on software usability has introduced their newest approach to
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HFI Webcast: e-commerce User Experience
Creating a successful e-commerce experience can be tricky. Making it engaging can be downright challenging. Keeping up with the evolving web skills and demands of online customers often means upgrading technology and making sites more interactive -- but at what cost? And who's time? And for what? Having a better
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Web Content 2008: Companies Do Not Have To Relinquish Control
Day Two of Web Content 2008 started with Jerome Nadel, Chief Experience Officer at Human Factors International, speaking on Making 2.0 Work For You, Inside and Out. Within the first ten minutes, Jerome had already contradicted two points made during yesterday’s sessions. First, he talked about shifting the focus from user-centric
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Event: Persuasive Design
Speaking of designer's guide for research, there are many ways to learn more about how to create your Web site so that it not only looks nice, but serves the needs of those that use it.
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