Articles
Tag: mobile app
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How to Use GA4's Features to Unlock Marketing and Conversion Insights
GA4's AI-driven Insights platform can help you make sense of it all by automatically uncovering patterns and connections that may otherwise go unnoticed.
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CX Decoded Podcast: Creating a Mobile-First Mindset
Our latest CMSWire CX Decoded podcast features Francisca Hawkins of Philz Coffee to discuss creating a mobile-first mindset.
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Whose App Is it Anyway?
Pop quiz: should your company develop a mobile app?
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Gartner Shuffles the Deck in Mobile App Development MQ
Gartner named seven leaders in mobile app development platforms (MADP) in a magic quadrant distinguished by a high level of movement.
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Microsoft Releases Android Mobile App for SharePoint
ATLANTA — Microsoft made good on a promise to release an Android mobile app for SharePoint. At its Ignite conference here this week, the company unveiled an early access release for Android phones that can be downloaded from the Google Play Store. Microsoft announced it was working on on mobile
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Mobile App Retention: 5 Key Strategies to Keep Your Customers
Most developers have one thing in mind when they build a mobile app: Getting users to download it. But ironically, that mindset is why the majority of apps fail. Make New Customers, Keep the Old Ones Acquiring new users is only one half of the growth equation.
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Retain Your App Users With Predictive Analytics
Mobile apps are everywhere and people can’t stop using them. Recent data shows that 90 percent of a consumer’s time spent on mobile is spent in apps. So, even if you haven’t been involved in marketing mobile apps yet, you probably will soon.
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HPE Targets Exploding Mobile App Market with AppPulse Active
Keeping tabs on mobile app performance can feel like running a submarine. There’s a ton of dials to keep your eyes on, and all of them are monitoring mission-critical systems. If too many go haywire, you’re sunk. Hewlett Packard Enterprise (HPE) wants its new AppPulse Active platform to be the
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What You Should Know About Microsoft's Xamarin Buy
The company’s acquisition of Xamarin, the latest incarnation of a long-standing project to make the .NET Framework cross-platform, could finally make it a legitimate competitor.
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Want Customers to Download Your App? Target Weekends
Ever wonder what time of day most people use mobile apps? Turns out, Android users download more during weekdays, whereas iOS users download most during weekends. San Francisco-based AppsFlyer, a mobile marketing attribution analytics platform provider, today released a new study that shows — not surprisingly, given the company's
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What Other Secrets Does Google Have Up Its Sleeve?
The implications of Google's announcement last week that it had developed a way to stream apps via mobile search without the need to download the app are beginning to sink in. This is more than just a way for users to have more room on their screens, for starters.
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Appcelerator Eyes Big Fish in Mobile App Dev Space
Appcelerator, a Gartner mobile app developer leader, released a platform today that allegedly solves a pain point for mobile developers: integrating data into mobile apps. The Mountain View, Calif.-based provider released Appcelerator Arrow, a framework for building and running mobile-optimized APIs.
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The Future is Bright for the Mobile App Industry [Infographic]
Yesterday we shared Gartner's list of the top mobile application developers. The list ranks the providers Gartner feels are best at enabling IT developers to create mobile applications for customers, partners and employees.
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A Look at the Top of Gartner's Mobile App Development World
Customers want mobile apps. And providers are answering. Gartner has chosen the providers it feels are best at enabling IT developers to create mobile applications for customers, partners and employees. It announced them in its Magic Quadrant for Mobile Application Development Platforms released this month.
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