Articles
Tag: multichannel engagement
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Zendesk Masters Customer Service
After completing a successful IPO this spring, Zendesk, provider of a cloud-based customer service platform, recently added to the upside momentum, reporting second quarter revenue growth of 80 percent.
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A Look Back: The Evolution of Social Media in 2013
Social media. It seems like yesterday it was just a fad, something naysayers insisted would never catch on. Now, look at it — all grown up, attracting more users than ever and worth billions of dollars.
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Resolve to Upgrade Your Web Tech for Better Customer Experiences [Infographic]
It's that time of year when companies start planning for the new year. As they look back on the past 12 months, for every goal met, there are many left unfulfilled.
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A CXM Retrospective: How the Customer Experience Has Evolved
Early on, the idea that marketers needed to make their websites easy to use was an exercise in usability.
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Zendesk Integrates with MailChimp, SurveyMonkey; Extends Customer Support
A month ago, we reported on the state of the multichannel customer experience. Despite brands' ability to create a presence across mobile, social and desktop channels, a Zendesk survey found that a majority of customers felt as if brands weren't necessarily using these channels to deliver a consistent or seamless
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It's In the Way That You Use It: Unified Data and the Customer Experience
Data is only as powerful as the insights that it elicits. How can marketers get more out of big data so they can improve their ROI? To help us learn more, we turned to Craig Davis, CEO at Relevvant. As you may recall, Relevvant enables enterprises to execute highly personalized campaigns at tremendous
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More Social Reporting Tools Featured in Google Analytics Update
Last month we reported that Google Analytics was launching a set of social reports aimed at helping users measure their social reach more accurately. Last week it officially rolled out its social reporting tools and announced a few additions that didn’t make our first go-round.
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Confirmit Launches Updates for Multichannel Engagement
When you think of social media, it used to be Facebook and Twitter that dominated. For many it may still be true, but in the last few years -- heck, months! -- several new social media channels have emerged.
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Google Provides Social Reporting to Its Analytics
Recently we reported that many marketers are under pressure to deliver convincing results to prove that their social media efforts are worth the investment.
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Sentiment Analysis Symposium: An Exploration of Sentiment, Subjectivity and Sense
What once seemed like a novelty is now commonplace among the many social business solutions employed by companies big and small. Thanks to the analytics vision of Seth Grimes, many of the early developments of sentiment analysis found their voice at his Sentiment Analysis Symposiums.
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Tools to Deliver Success: Experts Advise
Tools and platforms were at the tops of our author's minds this week, trying to solve problems such as how to pick the right tools to meet your enterprise's needs, how to create intranets that make employees happier and more productive, and how to best reach your target audience with
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One Customer Experience Strategy, Two Platforms #gartnerpcc
When you write about the state of social business, like we do, it’s hard to notice the little things taking shape within the enterprise. At Gartner Portals, Content & Collaboration, those little things are taking center stage and making a big impression.
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GX Adds Mobile Marketing to Web CMS
Last year, GX Software released several updates and compass guides for its BlueConic and WebManager multichannel online engagement platforms. Today it offers WebManager more comprehensive, flexible opportunities for mobile marketing.
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