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GX Adds Mobile Marketing to Web CMS

2 minute read
Marisa Peacock avatar

GX Adds Mobile Marketing to Web CMS
Last year, GX Software released several updates and compass guides for its BlueConic and WebManager multichannel online engagement platforms. Today it offers WebManager more comprehensive, flexible opportunities for mobile marketing.

Creating a Mobile, Targeted Experience

By adding mobile to the marketing mix, GX WebManager allows marketers to reuse existing content to provide online visitors with relevant, targeted content for mobile apps and websites. There’s no denying that mobile is on everyone’s minds these days and giving users the ability to have access to information and engage with brands from the palm of their hand enhance customer engagement and brand loyalty.

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GX offers several options to launch and maintain mobile channels. Customers can use a standard mobile website template, a customized mobile website or a website based on Responsive Design models.

Learning Opportunities

  • Standard Mobile Template: Users can design a mobile website based on their regular site and offer a professional customer experience. The template offers a unified, adaptable, HTML5-based design for all popular mobile devices. Mobile web visitors will be redirected to the right mobile template so they can view your website in the most optimal way.
  • Custom Mobile Website: Users can build one or more custom mobile websites, each offering a solution for mobile web including a custom design and a far-reaching customer experience. Device detection and clustering ensure that your visitor is redirected to the correct custom mobile website.
  • Responsive Design: Users can make their website adaptable to the screen size and resolution of the specific device your visitor is using, supported by device recognition and media.

In addition, users can build hybrid apps (based on the advanced HTML5 standard) with content from GX WebManager. Offering a hybrid app lets companies increase access by releasing it across all current mobile platforms like Android and IOS, while saving money.

The new mobile functionality within GX WebManager is immediately available.  

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