Articles
Tag: newspapers
-
Nielsen Study: Newspapers Hold Edge in Engagement, Ad Effectiveness
Which type of media channel -- TV, newspapers, radio, Web -- is most effective in getting ad messages noticed and responded to? A new Nielsen study, underwritten by the Newspaper Association of America (NAA), says that newspapers -- both print and online versions -- come out on top.
Continue reading...
-
Newspaper-Backed Venture Reinvents the Ad Circular With New Social Ad Service
As a recent report documents, the left-for-dead newspaper industry is reinventing itself by developing new revenue streams that build on its local resources and, often, on digital media.
Continue reading...
-
Report: Newspapers Keep Breathing, Learn New Tricks to Stay Alive
Attention, newspaper fans. The time may be coming when you can put away your sorrow over the death of newspapers. Said obituary may have been written prematurely, according to a new report from the Newspaper Association of America (NAA).
Continue reading...
-
Videobuilder's PressApp Makes Video a Two-Way Street for Newspapers
Now that virtually everyone has a still camera or video recorder with them in their smartphone, user-generated media is flooding the Web. To take advantage of this wealth of potential material, a new product facilitates the ability of readers of local newspapers to submit their mobile-captured video and photos directly.
Continue reading...
-
Web Publishing Roll-up: Q1 2010 Newspaper Ad Revenue Gets a Boost, Paywalls Might Deter Youngsters
This week in web publishing: newspapers' first quarter 2010 results for advertising revenue, possible negative effects of paywalls on younger readers, Publish2 as a rival for the AP.
Continue reading...
-
Web Publishing Roll-Up: The Life and Death of Newspapers
This week proves to be a tumultuous time for the newspaper industry --Twitter doesn't work, most people think that newspapers' days are numbered. But just when you don't think it can get better, a beacon of hope arrives -- iPad.
Continue reading...
-
Web Publishing Roll-up: Clinton Likes the iPhone, Digital Mags Get a New Definition
This week in web publishing we learn that Clinton loves his iPhone; consumers create more challenges for newspapers; and Wired changes the definition of a digital magazine. What Would Clinton Read? On Tuesday, to mark the 25th anniversary of the first .
Continue reading...
-
How Media Companies Can Generate Revenue
It’s safe to say that many media publishers are focused on creating new streams of revenue. But how many media revenue models can there be and how do you identify the one that works best? Ross Dawson, author and blogger, has been working to create a Media Revenue Models framework in an effort
Continue reading...
-
Atex Acquires Kaango, Reclaims Online Classified Marketplace
For some time now, web publishers have been concerned about advertising. Yet, finding new sources from which to advertise and engage consumers often leaves them paralyzed. Atex (news, site ) is here to help.
Continue reading...
-
Does Paying for or Preserving Newspapers Really Make Sense?
Would you pay for your newspaper online? Probably not your average teen, who doesn't seem to even know what a newspaper is. If they don't read them now is there really a need to preserve their content for the future? Teen's Don't Read Newspapers What’s a newspaper ? According to
Continue reading...
-
Web Publishing Roll-up: Social Media, Magazine Sales and Wisconsin
This week in web publishing we cover three key areas: social media, magazines and Wisconsin. Journalists and Social Media Research A national survey of journalists found that a majority of them routinely utilize social media sources when researching stories. The online survey, conducted during September and October of 2009
Continue reading...
-
Web Publishing Roll-Up: Year 2009 in Review
As we head into the final weeks of 2009, let’s look back at the year in web publishing. See how some trends emerge and others merely fade away. January GlobalPost shook things up when it partnered with Mochila to launch a new website.
Continue reading...
-
Web Publishing Roll Up: Online Newspapers Win & Lose, Magazines Just Lose
This week in web publishing the focus has been on newspapers, layoffs and paid content. But let's start with the good news. More Online Visitors, Subscription Churn According to the Nielsen Online for the Newspaper Association of America, newspaper web sites attracted more than 74 million monthly unique visitors
Continue reading...
-
News Goes Non Profit in the Bay Area
At the end of September a new non-profit news site emerged. With a US$ 5 million initial grant from investor F. Warren Hellman, the Bay Area News Project is slated to combine the expertise and labor of a 28-person news staff from KQED-FM, and the 120 students of the University
Continue reading...
Displaying 1-14 of 43
- 1
- 2
- 3
- 4
- Next Page ›
We take your privacy seriously