Articles
Tag: newspapers
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Nielsen Study: Newspapers Hold Edge in Engagement, Ad Effectiveness
Which type of media channel -- TV, newspapers, radio, Web -- is most effective in getting ad messages noticed and responded to? A new Nielsen study, underwritten by the Newspaper Association of America (NAA), says that newspapers -- both print and online versions -- come out on top.
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Newspaper-Backed Venture Reinvents the Ad Circular With New Social Ad Service
As a recent report documents, the left-for-dead newspaper industry is reinventing itself by developing new revenue streams that build on its local resources and, often, on digital media.
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Report: Newspapers Keep Breathing, Learn New Tricks to Stay Alive
Attention, newspaper fans. The time may be coming when you can put away your sorrow over the death of newspapers. Said obituary may have been written prematurely, according to a new report from the Newspaper Association of America (NAA).
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Videobuilder's PressApp Makes Video a Two-Way Street for Newspapers
Now that virtually everyone has a still camera or video recorder with them in their smartphone, user-generated media is flooding the Web. To take advantage of this wealth of potential material, a new product facilitates the ability of readers of local newspapers to submit their mobile-captured video and photos directly.
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The Psychology of Sharing Reveals Motivations, Personas
The next time you bemoan email, think about how you’re sharing information. The New York Times Customer Insight and Advertising Groups, in an attempt to help marketers better understand how its readers share information found that, despite a plethora of social sharing tools, email is still the most popular sharing
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WoodWing Supports Multi-Device Tablet Publishing
Recently we talked about WoodWing’s digital magazine tools for the iPad. Since then, magazine and newspaper publishers around the world have launched more than 50 apps and published more than 350 digital publications for the iPad using WoodWing’s tools.
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Ebyline Gives Power to Freelancers and Publishers
It’s hard out there for a freelancer. But that’s what you get for wearing your pajamas to work, right? Yesterday, we would have said yes. Today, we say show me the Ebyline. Giving Freelancers an Ebyline Ebyline, which launched this week, aims to give freelance writers a safe place
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AOP 2010 Digital Publishing Awards, Guardian Dominates
Recently, the Association of Online Publishers (AOP), an organization based in the UK that represents digital publishing companies that create original, branded, quality content, announced the recipients of its Digital Publishing Awards for 2010. Digital Publishing Recognized The AOP (not to be confused with the Online Publishing Association (OPA), a
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Web Publishing Roll-up: Q1 2010 Newspaper Ad Revenue Gets a Boost, Paywalls Might Deter Youngsters
This week in web publishing: newspapers' first quarter 2010 results for advertising revenue, possible negative effects of paywalls on younger readers, Publish2 as a rival for the AP.
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New Rules for Judging Content Quality Fails to Recognize Revenue
A few weeks ago Ben Elowitz, co-founder and CEO of Wetpaint, a platform for social websites, addressed the issue of quality in published content in two parts. First he went through the checklist of what traditionally made content great: credential, correctness, objectivity and craftsmanship and dismantled each one of them.
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Web Publishing Roll-up: A New Social Platform for Women Only, Goodbye Pay Walls?
This week web publishing brings collaboration among countries, an examination of pay walls, big and small and a French women's blog aggregator. A News Smorgasbord A European news partnership has emerged between Italy's Corriere della Sera and Holland's NRC Handelsblad, Germany's Spiegel Online and Denmark's Politiken. Spiegel Online
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Bringing Newspaper Digital Editions to iPad
There’s been speculation about how the iPad is good for the publishing industry, provided that publishers take the time to invest in it’s unique design and technologies platform.
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Web Publishing Roll-Up: The Life and Death of Newspapers
This week proves to be a tumultuous time for the newspaper industry --Twitter doesn't work, most people think that newspapers' days are numbered. But just when you don't think it can get better, a beacon of hope arrives -- iPad.
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Web Publishing Roll-up: Clinton Likes the iPhone, Digital Mags Get a New Definition
This week in web publishing we learn that Clinton loves his iPhone; consumers create more challenges for newspapers; and Wired changes the definition of a digital magazine. What Would Clinton Read? On Tuesday, to mark the 25th anniversary of the first .
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