Articles
Tag: sales
-
Lessons Learned from a Chatbot Failure
What can we learn from chatbot failures? As it turns out, a lot.
Continue reading...
-
Bridging the Marketing–Sales Gap with Content Marketing Strategies
How can you better align sales and marketing teams for a consistent experience for buyers from their first touchpoint to a closed sale?
Continue reading...
-
4 Global ABM Challenges All Marketers Share
Four main ABM challenges kept coming up over and over and over during my conversations with martech pros around the world.
Continue reading...
-
Why SaaS Brands Should Care About LTV
Lifetime Value (LTV) is a key metric for companies, and SaaS companies in particular. But why is it so vital, and how can a SaaS company calculate LTV?
Continue reading...
-
Multi-Touch Attribution Has Come a Long Way
Martech stacks have come a long way in terms of attribution.
Continue reading...
-
How MQL and SQL Can Enhance Your Customers' Experiences
We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience.
Continue reading...
-
B2B Customer Experience Fundamentals: Starting Off on the Right Foot
There is no excuse for delivering a poor customer experience once a prospect has been qualified.
Continue reading...
-
How Flow Science Helped Us Align Marketing and Sales
What if we look to behavioral science and organizational design to solve marketing and sales misalignment?
Continue reading...
-
How Martech Is Shifting the Sales and Marketing Relationship
The martech explosion continues and as it does it's bringing sales and marketing teams closer. Here's why.
Continue reading...
-
My ABM Wish List for 2019
Here are a five things on my wish list for ABM this year. Let’s make them happen.
Continue reading...
-
How to Deliver Credible Marketing Pipeline Forecasts
Delivering credible forward-looking marketing-generated pipeline forecasts helps marketer's secure more funding and level the power equation in organizations
Continue reading...
-
Why the 'R' in CRM Is the Most Important Letter in Customer Experience
Relationships are complicated. But businesses tend to overcomplicate them and thus avoid building them altogether.
Continue reading...
-
The Account-Based Marketing One-Team Approach: More Than a Catchphrase
Account-based marketing can thrive when sales and marketing act as one team.
Continue reading...
-
Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement but it requires more than reach to be successful.
Continue reading...