Articles
Tag: sales
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3 Data-Driven Sales Strategies That Deliver
There was a time when the best salespeople relied on gut feel and innate sales talent to move their products. These days, though, those guessing game methods are increasingly losing out to a new era of science-based sales techniques.
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HubSpot Broadens AI Reach With Kemvi Acquisition
Inbound marketing software provider HubSpot announced yesterday its intention to buy Kemvi, an artificial intelligence (AI) and machine learning (ML) startup best known for a product that helps sales reps deepen their relationships with prospective buyers. Kemvi’s proprietary algorithm, DeepGraph, is the focal point of the acquisition.
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Microsoft Layoffs Expected Amongst Talk of Restructured Cloud Sales
UPDATE: This story has been updated with confirmation of layoffs. Microsoft is expected to announce a major reorganization of its sales team today that will place renewed focus on its cloud-based products and will result in potential layoffs. According to reports from the Reuters news agency, staff at the
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Aviso Brings Artificial Intelligence to Sales Forecasting
Aviso extended the reach of its cloud-based predictive sales forecasting capabilities with the release of Aviso Sales Vision (ASV) platform, which enlists artificial intelligence and machine learning algorithms to give sales people the data they need to drive sales performance. The Menlo Park, Calif.
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SugarCRM Unveils 'Hint' Relationship Intelligence Service
Forget about the business-to business (B2B) and business-to-consumer (B2C) sales solutions some vendors try to pitch. "People by products from people, not businesses," SugarCRM co-founder and CMO Clint Oram told CMSWire. "It is about i2i (individual to individual)," he said.
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The Whole Analytics Perspective on Amazon's Whole Foods Buy
Disruption — of industries, delivery channels and long-entrenched ways of doing business — has become such a familiar buzzword on the digital landscape these days that using it barely raises eyebrows anymore, much less makes any jaws drop. But last week’s $13.
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Sales Ops Transforms to a Driver of Strategic Business Decisions
Salespeople get the kudos, earn the bonuses and get their names on the leader boards. The deals salespeople are credited with closing determine their career trajectories. Behind the curtain is the salesperson’s sales ops team. Without this team, the salesperson’s path to success would be impossibly rocky.
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Save Your Sales Job From Extinction with These Skills
The threat of extinction has loomed over the salesperson for a long time.
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Cautionary Data Analytics Lessons from the Battle of Britain
We now have vast quantities of sales-related data at our disposal. If you use automated systems for compensation management, quoting and configuration, territory and quota, marketing and any other sales or marketing task, all of the related intelligence is at your fingertips. But having it is not enough.
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What Do CMOs Want?
"What do CMOs want?" I've heard this question repeatedly throughout my career — from agencies, vendors, clients and advisor organizations. I’ve even worked with clients who wondered what their CMO wants. The topic is a perennial favorite of the list post.
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Microsoft, Salesforce Lead Gartner's Sales Force Automation MQ
Sales force automation solutions are nothing new. In fact, some companies cited in Gartner's Magic Quadrant (MQ) for Sales Force Automation (SFA) are almost 20 years old.
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Zoho CRM Upgrade Digs Deep with Multiple Releases
Zoho announced a major update to its platform last week, including the release of multiple tools aimed at helping salespeople at every step of the sales cycle. The company announced the upgrades over a series of four announcements.
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Product Roadmaps Sell the Future, Not the Past
Building, marketing and selling software over the years has convinced me that the single most underutilized component to driving growth is the roadmap. In SaaS or consumer products monetized from an enterprise budget, the current feature set helps companies make sales numbers.
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The Art and Science of B2B Demand Generation Marketing
For B2B marketers, the pressure to bring in new leads is palpable. According to a recent study by the Content Marketing Institute (pdf), 85 percent of B2B marketers rank lead generation as their top goal for the next year — but it’s easier said than done. A separate study of
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