Articles
Tag: sales
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A Framework to Operationalize Your Account Based Strategy
A practical framework for building a collaborative, cross-functional account based marketing team and a successful strategy around it.
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How Conversion Rate Optimization Improves Online Sales
Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs.
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Oracle Announces New Automated Lead Generation and Qualification Solution
Part of Oracle Advertising and CX, Fusion Marketing enables marketers to create campaigns that span traditional marketing and advertising channels.
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It's Time to Update Your QR Code Marketing Strategy
With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy.
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5 Hard-Earned Lessons on Account-Based Strategy
Taking the leap into account-based marketing can be challenging. These five lessons from hundreds of experiences can help you start off on the right foot.
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Salesforce Wants Marketing, Sales and Services Leaders Living in a Slack-First World
Salesforce has made the first product announcements that incorporate capabilities from its $27 billion Slack acquisition.
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Pandemic Lessons for B2B Marketing Leaders: PR Still Matters, Especially for Sales
PR is a key element of any B2B marketing strategy, one that can in fact have a direct impact on sales performance.
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Marketers, Are Your ABM Efforts Helping or Hurting Sales? 3 Tips to Consider
The world of B2B marketing is in the middle of a digital revolution, and it feels like everyone wants to put their two cents into our digital strategy.
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Marketing Ops’ Secret Superpower: Procurement
A single marketing truth has saved the companies I’ve worked for millions of dollars.
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How To Identify a Marketing Qualified Lead
A marketing qualified lead is a lead who has shown interest and intent through their actions within your marketing efforts by taking action.
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Intent Data and the Gap Between Sales and Marketing
Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data.
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Optimize Your B2B Sales Process for Success in a Virtual Marketplace
As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process.
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When Is It OK to Sell You My Product?
When and where is the right time to promote and sell?
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Your Most Common Intent Data Questions Answered
Intent data is a complex product. It’s also a relatively new product category. Understandably, marketers have a lot of questions.
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