Articles
Tag: sales
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Pandemic Lessons for B2B Marketing Leaders: PR Still Matters, Especially for Sales
PR is a key element of any B2B marketing strategy, one that can in fact have a direct impact on sales performance.
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Marketers, Are Your ABM Efforts Helping or Hurting Sales? 3 Tips to Consider
The world of B2B marketing is in the middle of a digital revolution, and it feels like everyone wants to put their two cents into our digital strategy.
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Marketing Ops’ Secret Superpower: Procurement
A single marketing truth has saved the companies I’ve worked for millions of dollars.
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How To Identify a Marketing Qualified Lead
A marketing qualified lead is a lead who has shown interest and intent through their actions within your marketing efforts by taking action.
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Intent Data and the Gap Between Sales and Marketing
Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data.
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Optimize Your B2B Sales Process for Success in a Virtual Marketplace
As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process.
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When Is It OK to Sell You My Product?
When and where is the right time to promote and sell?
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Your Most Common Intent Data Questions Answered
Intent data is a complex product. It’s also a relatively new product category. Understandably, marketers have a lot of questions.
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Pandemic 2.0: Rethink Your Customer Engagement
Though we may not know what's next, we can celebrate the innovations that help us connect and experiment with new ways to engage our professional relationships.
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COVID-19 Changed Your B2B Customers for Good
Believe me when I say, COVID-19 has irrevocably changed your B2B customers and capsized traditional buying cycles.
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Why Organizations Should Insist on a Sales and Marketing Kickoff
Marketing is responsible for putting out messages and content that generates leads for sales, so shouldn’t the two departments be on the same page?
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Marketing Experts Share Their 2021 Trends
What do marketing experts see coming? Here’s what I’m hearing from my network.
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How to Master the Shift to a Subscription Software Model
Subscription success requires engaging customers and ecosystem partners throughout the marketing, sales and service lifecycle.
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Does Your Sales Team Get the Message Right?
"Product companies come and go often. Solution companies stick around a long time.”
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