Articles
Tag: sales
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Pandemic 2.0: Rethink Your Customer Engagement
Though we may not know what's next, we can celebrate the innovations that help us connect and experiment with new ways to engage our professional relationships.
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COVID-19 Changed Your B2B Customers for Good
Believe me when I say, COVID-19 has irrevocably changed your B2B customers and capsized traditional buying cycles.
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Why Organizations Should Insist on a Sales and Marketing Kickoff
Marketing is responsible for putting out messages and content that generates leads for sales, so shouldn’t the two departments be on the same page?
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Marketing Experts Share Their 2021 Trends
What do marketing experts see coming? Here’s what I’m hearing from my network.
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How to Master the Shift to a Subscription Software Model
Subscription success requires engaging customers and ecosystem partners throughout the marketing, sales and service lifecycle.
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Does Your Sales Team Get the Message Right?
"Product companies come and go often. Solution companies stick around a long time.”
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4 Ways a CRM Can Improve the Customer Experience
The CRMs of today are better able to manage the relationships a brand has with its customers through the entire customer lifetime.
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4 Ways Sales Development Reps Can Ramp Up Intent Data’s Impact
Intent data offers the versatility to support numerous use cases throughout the buyer’s journey. Here's how sales development reps can use it effectively.
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Want to Improve Your Selling Performance? Focus on Outcomes
Five things you can start doing today to improve your sales performance with an outcomes-based approach.
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What Separates Intent Data Success From Underwhelming Results? Actionability
B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations.
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Is Live Streaming Ecommerce the Next Thing?
The live shopping trend surpassed $61 billion in transactions last year, and is expected to more than double in 2020. Can this get businesses selling again?
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17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know
To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data.
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What's Next for CMOs? Taking the Reins on Revenue
Many marketing leaders still hang their hat on KPIs, but ultimately you have to own the revenue goal if you want to have a bigger impact on your company.
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What Goes Into a Successful Case Study?
Case studies are one of the most effective forms of content during B2B purchase decisions. So why are so many companies producing bad ones?
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