Articles
Tag: sales
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17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know
To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data.
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What's Next for CMOs? Taking the Reins on Revenue
Many marketing leaders still hang their hat on KPIs, but ultimately you have to own the revenue goal if you want to have a bigger impact on your company.
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What Goes Into a Successful Case Study?
Case studies are one of the most effective forms of content during B2B purchase decisions. So why are so many companies producing bad ones?
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Is Content Marketing the Key to Sales Enablement?
Sales enablement strategies are on the rise. If you want to understand where sales enablement fits into content marketing
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How Marketers Can Use Intent Data
Digital marketing is a constant battle trying to understand why consumers make purchase decisions, intent data can help. Here's how.
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The Importance of Consumer Education in Today's Data-Driven Purchasing Journey
Today’s consumers are well-informed and rely heavily on online information before a purchase, making consumer education more important than ever.
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Micro-Moments: Are They Really a Thing?
With consumer attention dwindling marketers are working overtime to reach their audience, and are looking to to make the most of micro-moments.
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B2B Buyers Still Want the Human Touch – What’s a B2B Seller to Do?
B2B sellers have hit an inflection point where further investment in DX fails to improve results unless balanced with human-to-human experiences.
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Augmented Reality and Virtual Reality Deliver ROI via Efficiencies and Cost Reductions
VR and AR tools have graduated from gaming experiences to business experiences that positively affect the bottom line.
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No One Wants to Talk to You and Other Modern Marketing Lessons
Do the marketing programs you're creating align with how your prospects want to engage?
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This Is Your Brain 'On Sale'
The end of year consumer is far more impulsive a buyer than the consumer at other times of the year.
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How To Use Analytics to Plan Better Sales Forecasts
Data can help sales teams improve the accuracy of their sales forecasts, allowing them to better align resources in areas with the greatest impact.
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Lessons Learned from a Chatbot Failure
What can we learn from chatbot failures? As it turns out, a lot.
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Bridging the Marketing–Sales Gap with Content Marketing Strategies
How can you better align sales and marketing teams for a consistent experience for buyers from their first touchpoint to a closed sale?
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