Articles
Tag: social media engagement
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Move Beyond Social Media to Benchmark Your Digital Workplace Performance
If you can’t clearly connect your digital workplace measures to how you solve problems and innovate, then it’s time to rethink what you are doing.
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Why Your Social Media Follower Counts Mean Zip
We’ve all got that one friend with a hefty social media following … maybe even a few acquaintances who want to make it as social media personalities or influencers. That path is a hard one to take, I tell you.
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How Marketers Can Improve Social Media Reach, Engagement, Sentiment
It's important for companies of all shapes and sizes to understand how engagement online impacts the bottom line and influences brand perception. Recently, we explored three ways digital marketers can demonstrate the return on investment (ROI) of social media.
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Big Brands on Instagram: Best Practices for Engagement
It didn't take long for Instagram to capture our hipster hearts. Even brands are getting in on the action now.
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Turning Twitter Experiences into Meaningful Customer Engagement
The Twitter experience has been evolving for some time now. While it has helped brands engage with their audience in new ways, collecting the insights associated with individual experiences can still be a challenge. Today, Fan Appz, has added new suite of Twitter experiences to its real-time customer feedback
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Got Message Amplification? Create a Gaggle of Influencers
There are many things we can do to help our social media presence get more attention. From content marketing to community building to social advertising, but when you think about it, it comes down to not just amplifying your message, but getting brand influencers to share on your behalf.
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Bizo's Social Retargeting Helps Marketers Close the Social Media Gap
If you’re a social media marketer you know about the gap -- the massive space between engagement and conversions. Thanks to some new features in its self-service marketing platform, Bizo aims to help marketers close the social ROI gap.
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Survey Says More Companies Hide from Social Media for Customer Support
It's an interesting dichotomy -- as more CIOs embrace social media, more companies are shying away from it for customer service. More CIOs Embracing Social Media An article in Public CIO declared that CIOs Flock to Social Media, citing that “a relatively small, but growing, contingent of public
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Listen, Act and Turn Social Conversations into Structured Dialogue with QuestBack
Monitoring conversations about your brand across social media is the first step to engaging with your audience. However, it’s not always easy to know which messages can inspire actions and transactions with your company, its products or services. Thanks to a new social engagement tool from QuestBack, brand managers
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Hootsuite Extends Support for LinkedIn Company Pages to All Users
Hootsuite has been busy the past few weeks. Two weeks ago they announced a partnership with HubSpot to connect social media to generating, managing and nurturing leads. Shortly before that they introduced HootSuite Teams, designed to help businesses manage their social identity more effectively across multiple networks.
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Socialbakers Releases Metric to Measure Your Engagement Rate
Recently, we introduced you to SocialBaker’s Analytics PRO platform. This week, the social media engagement platform announced a social media metric that can be used to better measure a brand’s performance.
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Tracx Manages Your Social Media Engagement
This week, a new social media management platform has emerged. Tracx is a modular and scalable platform designed to provide professional users all the tools necessary to build, manage and monetize their social media presence.
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WEM: The Perils of Not Doing Social Media, or Doing it Wrong
Living in the age of social media must be a lot like when rock 'n’ roll emerged. What is this noise? Only young people like this stuff! Although we more than five years into our social media experiment, you’d be surprised to learn that there are many who still discount
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Enterprise 2.0: 5 Tools to Manage Your Community
A community manager is responsible for engaging, promoting and monitoring a specific community in an effort to build valuable and meaningful relationships that benefit both a company and its fans. Managing a community takes more than just pushing out content.
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