Articles
Tag: translation
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Why Machine Translation Matters in the Modern Era
Develop global content strategies to be a leader in digital innovation and customer experiences globally.
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Searching for Information in the Tower of Babel
Enterprise search already poses enough challenges. Add in multilingual search, and the challenges only grow
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Fuel Global Customer Experiences with Automation and Machine Learning
To create content that is culturally relevant for local markets and individual customers means delivering locally relevant and engaging experiences. It requires a customer-first focus, regardless of where your customers live. In her book, “Global Marketing and Advertising,” Marieke de Mooij writes, “(W)hen companies go global, they are
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SDL Enhances Computer-Assisted Translation, Pins Future on Improved DX
PALO ALTO, Calif. - Taking a brand international can be tricky. Things can quickly deteriorate unless a company carefully translates the names of its products, marketing content and key materials on its website. SDL is charging into that challenge head-on through two new initiatives announced here yesterday during SDL Connect,
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Content Translation Wins Customer's Hearts and Minds
Marketing strategy is undergoing a seismic shift away from the product-focused pitches of outbound marketing and toward an improved inbound marketing experience. Building brand loyalty is more than making a sale, it’s about establishing a relationship.
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Found in Translation: A Global Customer Experience
If you have eight seconds to get a customer’s attention, asking them to read content they can’t understand will fail you every time. Did you know that 87 percent of customers who can’t read English won’t buy products or services from English-language websites? Multilingual Content Pays Off When it
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Beware of False Friends: Challenges of Multilingual Search
When a multinational organization states that its corporate language is English, it is deluding itself. And worse, it is doing an injustice to all of its non-native English speaking employees.
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Why Translation is Becoming Invisible
Average users can now employ their mobile devices to ease the transition between cultures, and they expect similar progress in your company’s website and app.
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Google Takes on the Tower of Babel
If you have ever used the Google Translate tool to translate text from one language to another, you will know that it is limited.
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Can You Make Google Love Your Global Content?
Nǐ hǎo! ¡Hola! Konnichiwa! Oi! Guten Tag! Bonjour! Ciao! Privét! If your website isn’t translated into at least five of the above languages, you could be missing out on at least double your potential sales.
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Cloudwords Localizes the Oracle Cloud
Cloudwords, a startup backed by Salesforce.com founder Marc Benioff, has beefed up its integration with the Oracle Marketing Cloud, aiming to automate and organize the process of managing the localization of B2B and B2C content Cloudwords announced yesterday that it is now integrated with Oracle Reponsys, Oracle Content Marketing (formerly
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Cloudwords Offers New Solution for Global Marketers
Marc Benioff-backed Cloudwords is continuing its quest to help global marketers manage multi-lingual content. The cloud-based translation management application today announced Campaign Manager, an enterprise-ready solution designed to help marketers "plan, execute and track" the localization and translation of marketing content for global campaigns. Benioff, the CEO of salesforce.com
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Facebook Acquires Mobile Technologies' Speech Recognition Software
In what appears to be a move to make the network more accessible, Facebook announced its acquisition of Mobile Technologies, a company that specializes in speech recognition software. A More Connected Facebook Social networking is all about being able to reach people you might not normally connect with, but this
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Adobe Marketing Cloud Integrates with hybris + Lionbridge #adobesummit
Commerce platform vendor hybris and translation system provider Lionbridge have both announced integrations with Adobe this week. Hybris is hopping on the Adobe digital analytics bandwagon, and Lionbridge is focusing, of course, on multilingual content the companies announced at the Adobe Summit conference in London.
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