Articles
Tag: translation
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Successful International Marketing Starts With Trust
Without a high cultural IQ, it's easy for international marketing to go wrong.
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Translation, Localization, Transcreation: What’s the Difference?
Understanding the different offerings of language translation companies and how they apply to specific types of marketing messages is key to success.
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Is Neural Machine Translation Ready for Marketing Content?
With advances in machine learning and neural machine translation marketers may be wondering if this technology is ready to drive marketing initiatives.
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Tips for Handling Vendor Bought Translations
For those with native speakers in their organization it can be tempting to have them go through the vendor bought translations, but experts advise caution.
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Tips for Building a Content Translation Strategy
As brands go global, content needs to be in different languages but translation by people is expensive and machine translation can make embarrassing mistakes.
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3 Keys to a Global Marketing Mindset
A global mindset is the ability to adjust to different environments and cultures internationally.
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4 Tips to Help International Websites Be More Profitable and Deliver Better User Experiences
Turn translated websites from cost-centers into a profit drivers.
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Why Machine Translation Matters in the Modern Era
Develop global content strategies to be a leader in digital innovation and customer experiences globally.
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Searching for Information in the Tower of Babel
Enterprise search already poses enough challenges. Add in multilingual search, and the challenges only grow
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Fuel Global Customer Experiences with Automation and Machine Learning
To create content that is culturally relevant for local markets and individual customers means delivering locally relevant and engaging experiences. It requires a customer-first focus, regardless of where your customers live. In her book, “Global Marketing and Advertising,” Marieke de Mooij writes, “(W)hen companies go global, they are
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A 5-Point Checklist for Finding a Translation Management System
The best translation management systems (TMS) find the perfect balance between function, features and performance. Independent market research company Common Sense Advisory (CSA Research) released a guide for businesses in the market for a new TMS. The guide breaks down TMS evaluation into five main functional areas: management, workflows,
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SDL Enhances Computer-Assisted Translation, Pins Future on Improved DX
PALO ALTO, Calif. - Taking a brand international can be tricky. Things can quickly deteriorate unless a company carefully translates the names of its products, marketing content and key materials on its website. SDL is charging into that challenge head-on through two new initiatives announced here yesterday during SDL Connect,
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Content Translation Wins Customer's Hearts and Minds
Marketing strategy is undergoing a seismic shift away from the product-focused pitches of outbound marketing and toward an improved inbound marketing experience. Building brand loyalty is more than making a sale, it’s about establishing a relationship.
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Found in Translation: A Global Customer Experience
If you have eight seconds to get a customer’s attention, asking them to read content they can’t understand will fail you every time. Did you know that 87 percent of customers who can’t read English won’t buy products or services from English-language websites? Multilingual Content Pays Off When it
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