Articles
Tag: translation
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Successful International Marketing Starts With Trust
Without a high cultural IQ, it's easy for international marketing to go wrong.
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Translation, Localization, Transcreation: What’s the Difference?
Understanding the different offerings of language translation companies and how they apply to specific types of marketing messages is key to success.
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3 Keys to a Global Marketing Mindset
A global mindset is the ability to adjust to different environments and cultures internationally.
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Why Machine Translation Matters in the Modern Era
Develop global content strategies to be a leader in digital innovation and customer experiences globally.
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Searching for Information in the Tower of Babel
Enterprise search already poses enough challenges. Add in multilingual search, and the challenges only grow
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Fuel Global Customer Experiences with Automation and Machine Learning
To create content that is culturally relevant for local markets and individual customers means delivering locally relevant and engaging experiences. It requires a customer-first focus, regardless of w
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SDL Enhances Computer-Assisted Translation, Pins Future on Improved DX
PALO ALTO, Calif. - Taking a brand international can be tricky. Things can quickly deteriorate unless a company carefully translates the names of its products, marketing content and key materials on i
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Content Translation Wins Customer's Hearts and Minds
Marketing strategy is undergoing a seismic shift away from the product-focused pitches of outbound marketing and toward an improved inbound marketing experience. Building brand loyalty is more than ma
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Found in Translation: A Global Customer Experience
If you have eight seconds to get a customer’s attention, asking them to read content they can’t understand will fail you every time. Did you know that 87 percent of customers who can&rsquo
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Beware of False Friends: Challenges of Multilingual Search
When a multinational organization states that its corporate language is English, it is deluding itself. And worse, it is doing an injustice to all of its non-native English speaking employees. The def
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Why Translation is Becoming Invisible
Average users can now employ their mobile devices to ease the transition between cultures, and they expect similar progress in your company’s website and app. How do you make your multilingual p
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Google Takes on the Tower of Babel
If you have ever used the Google Translate tool to translate text from one language to another, you will know that it is limited. However, Google announced this week that it was not only improving the
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Can You Make Google Love Your Global Content?
Nǐ hǎo! ¡Hola! Konnichiwa! Oi! Guten Tag! Bonjour! Ciao! Privét! If your website isn’t translated into at least five of the above languages, you could be missing out
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Cloudwords Localizes the Oracle Cloud
Cloudwords, a startup backed by Salesforce.com founder Marc Benioff, has beefed up its integration with the Oracle Marketing Cloud, aiming to automate and organize the process of managing the localiza
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