The Wire (Page 42)

April 17, 2025 -- Salesforce is launching Agentforce for Consumer Goods, a new library of pre-built agent skills and actions that equips customer service, sales, and field teams with digital labor to streamline operations and improve customer service. With Agentforce for Consumer Goods, brands can build agents that execute manual tasks like generating account summaries and scheduling store visits.

Introducing AI innovations and platform capabilities that empower accelerated customer understanding, increase team adoption, and enhance digital optimization. COLORADO SPRINGS, Colo., April 17, 2025 /PRNewswire/ -- Quantum Metric, the customer-driven digital analytics platform, today announced its Spring 2025 Product Launch, introducing AI-powered innovations and other platform enhancements that remove the complexity of digital analytics.

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--( BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) Deep Tech integrated PR and digital communications agency, today released the 2025 U.S. Marketing Budgets Update: The CMO Wake-Up Call report.

HubSpot has entered into an agreement to acquire Dashworks to advance our vision of giving every marketing, sales, and service professional an AI assistant Dashworks makes business-wide search easy by going beyond your CRM – connecting data across apps, emails, documents, and meetings and summarizing the important details The Dashworks team will join HubSpot's AI product group to enhance search and context gathering capabilities across Breeze April 16, 2025 -- Today, HubSpot entered into an agreement to acquire Dashworks, an AI-powered workplace search assistant. This acquisition will bring together Dashworks' deep search and reasoning expertise with our vision to give every go-to-market team member an AI assistant.

Created in collaboration with Microsoft to explore, prototype, and validate AI-driven solutions for content and experience, empowering marketers to stay ahead of the curve SAN FRANCISCO, April 16, 2025 /PRNewswire/ -- Sitecore®, a global leader in digital experience software, today announced the launch of the Sitecore AI Innovation Lab, a unique program created in collaboration with Microsoft that provides a guided environment for marketing leaders looking to rapidly explore AI-driven solutions for optimizing content operations. Further, it allows marketers to clearly define their AI journey and fast track the development of solutions best suited for their specific use cases.

The fund represents CallRail’s commitment to investing in its Agency Partner Program participants ATLANTA--( BUSINESS WIRE)-- CallRail, the lead engagement platform, today announced the launch of their Marketing Development Fund (MDF). This program is designed to provide financial and strategic support for co-branded marketing initiatives as part of its existing Agency Partner Program.

New automated incentives feature in Wildfire's white-label rewards platform helps businesses drive engagement and revenue with zero technical lift SAN DIEGO, April 16, 2025 /PRNewswire/ -- Wildfire Systems Inc., an innovative financial technology platform that powers loyalty and reward programs and shopping companions, today launched Action Rewards, a powerful new feature in Wildfire's white-label rewards platform. Designed to offer plug-and-play support for rewarding valuable customer behaviors with cash bonuses, Action Rewards allows banks, card issuers, and technology providers, to incentivize consumers to perform specific actions, such as enrolling in loyalty programs, activating card benefits, and installing online shopping companions.

April 16, 2025 -- In an era of 24/7 content demands, shrinking timelines, and increasing pressure to do more with less, AI agents are emerging as the ultimate solution for marketing teams looking to scale. Online searches for “can AI save time” have surged by 605% in the past quarter, highlighting a growing demand for more efficient workflows.

InterVision's Newest Program to Provide Seamless Path Forward as Businesses Seek Stability ST. LOUIS, April 15, 2025 /PRNewswire/ -- InterVision, a leading information technology (IT) managed services provider, today announced the launch of NextMove, a program designed to help organizations transition away from unsupported, end-of-life, or no-longer-viable IT solutions with confidence.

Product and software veteran joins as Contentful expands AI and personalization capabilities and newly unveiled DXP vision DENVER & BERLIN--( BUSINESS WIRE)--Contentful, a leading content platform trusted by more than 4,200 customers, today announced the appointment of Karl Rumelhart as Chief Product Officer (CPO). Rumelhart joins as Contentful unveils its next growth phase for modern digital experiences, including new AI and personalization capabilities and partnerships with best-in-class third-party solutions.