The Wire (Page 43)

The acquisition extends ActiveCampaign's cross-channel marketing automation capabilities with native WhatsApp messaging CHICAGO, April 15, 2025 /PRNewswire/ -- ActiveCampaign, a leading marketing automation platform, has acquired Mexico City-based Hilos to expand its capabilities and deliver the most advanced WhatsApp automation solution for businesses globally. This acquisition will help ActiveCampaign's 180,000 customers build conversational experiences specifically designed for the WhatsApp platform, which has over 2.4 billion users and 200 million active business accounts worldwide.

Automatic account tracking, faster setup, and AI-powered insights for later-stage engagements help sales teams sell smarter and win faster VANCOUVER, Wash.--( BUSINESS WIRE)-- ZoomInfo (NASDAQ: ZI), The Go-To-Market Intelligence Platform, has updated its ZoomInfo Copilot solution to deliver AI-fueled account insights far beyond the initial prospecting stages, giving sellers an AI advantage from outreach to upsell. The latest feature upgrades, which expand upon the groundbreaking Copilot solution launched less than a year ago, give sales teams more ways to accelerate and close late-stage opportunities, advancing deals with speed, precision, and confidence: Easier Setup, Automatic Account Tracking: Copilot now automatically tracks the accounts and contacts that users engage with, surfacing relevant buying signals in their Activity-Based Account Feed.

Global Study Shows 81% of Customers Still Rely on Direct Interaction with Humans to Fix Issues SALT LAKE CITY [April 10, 2025] – InMoment ®, the leading provider of integrated Experience Improvement (XI)™ solutions, announced the results of a global consumer study that reveals a widening disconnect between what customers expect and what brands are delivering. Despite years of investment in automation and AI, most customers still want real human support—and they want it fast, accurate, and on their terms.

BOSTON, April 10, 2025 /PRNewswire/ -- Validity, Inc., the leading provider of marketing success and customer data intelligence solutions, today announced it has completed the acquisition of Litmus, the leading global provider of email optimization and testing solutions. This agreement marks a continued step in Validity's mission to empower marketers with an encompassing platform to create, optimize, deliver, and monitor high-performing email campaigns at scale. "For years, thousands of the world's leading brands have relied on Validity's marketing success platform to increase engagement and ultimately grow faster with better digital marketing campaigns and an increased trust in their customer data," said Mark Briggs, Founder, Chairman, and CEO of Validity. "I'm thrilled to welcome Litmus to the Validity family and immediately bring to our customers this industry-leading, comprehensive, and unified platform that ensures emails are visually compelling, appropriately optimized, and positioned for next-generation personalization to ensure maximum engagement." With the addition of Litmus, Validity's comprehensive marketing success platform will provide a seamless, end-to-end experience—from contact data validation and enrichment to design, personalization, deliverability optimization, and continuous campaign monitoring—all by working with customers' existing marketing systems and email service providers, enabling customers to get more value from their current marketing investments.

New AI capabilities in latest Progress Sitefinity release accelerate content creation, streamline digital asset management and enhance customer engagement BURLINGTON, Mass., April 10, 2025 (GLOBE NEWSWIRE) -- Progress (Nasdaq: PRGS), the trusted provider of AI-powered digital experience and infrastructure software, today announced the latest AI innovations in Progress® Sitefinity® content management platform. These enhancements empower marketers to create, manage and optimize content more efficiently, delivering faster, easily personalized digital experiences across multiple touchpoints.

42% report shifting suppliers or sourcing regions in response to tariff changes and 45% of businesses are reducing operational expenses to offset tariff costs 87% remain optimistic about maintaining profitability despite economic pressures 83% say they are currently using AI solutions to adapt their pricing strategies to economic volatility. AUSTIN, Texas--( BUSINESS WIRE)-- Zilliant, the leader in pricing lifecycle management, today released findings from its Business Tariff Impact Survey, revealing how U.S. business leaders are adapting pricing strategies amid evolving trade conditions, in particular confirming that many are planning to pass on costs and shift suppliers in response to the rapid changes in U.S. tariff strategy.

This award-winning technology propels the customer journey, seamlessly integrating AI + human expertise to deliver quantifiable business transformation results IRVINE, Calif.--( BUSINESS WIRE)-- Alorica Inc., a global leader in digitally-powered customer experiences (CX), today announced the launch of evoAI—a next-generation conversational AI platform. Designed for seamless, natural interactions across digital and voice channels, evoAI's hybrid architecture leverages rule-based systems for consistent and compliant handling of structured interactions while deploying advanced neural networks for nuanced, human-like responses to complex scenarios—creating an AI system that's both reliable and remarkably adaptive.

LAS VEGAS and BENGALURU, India, April 10, 2025 /PRNewswire/ -- Tredence, a leading data science and AI solutions provider, today announced the launch of Tredence Customer 360, a transformative customer intelligence solution designed for Telco, Media & Technology (TMT) enterprises at Google Cloud Next 2025. Built on Google Cloud Platform, Customer 360 connects fragmented customer data to deliver real-time insights, hyper-personalization, and predictive intelligence that drive engagement, retention, and revenue growth.

April 10, 2025 -- As artificial intelligence agents gain traction across enterprise workflows, leading innovators at Bynder, a global leader in digital asset management, are urging a more balanced mindset: AI isn’t here to take over - it’s here to work with you. In the past year, searches for “what are ai agents” have increased by 827%, showing an increasing interest in how this new technology can be used.

MOUNTAIN VIEW, Calif.--( BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced the appointment of Rafael (“Rafa”) Flores as its new Chief Product Officer (CPO). Flores returns to Treasure Data after most recently serving as VP of Product at 6sense, where he led groundbreaking work in generative and predictive AI, embedded CDP, and revenue-generating product strategy.