The Brightcove App Cloud Mobile Platform aim to make mobile app creation a little easier thanks to some new updates from Brightcove.

While Brightcove originally launched its App Cloud platform last year, this update combines HTML5 with a native plugin-model. With this hybrid of the two approaches, the App Cloud mobile platform offers app developers a complete set of platform tools that help them in the development, customization, operation and marketing of their apps for iOS and Android devices.

The company, which earlier this year integrated its video platform with a number of WCM solutions, found that other attempts at combining the two formats weren't successful, as the plug-ins tended to be out of date and didn't work well. With Brightcove’s platform, users can choose from a library of up to date plugins, such as a media uploader and in-app email composer that can be used along side third party services such as a Google Analytics. Developers will also be able to create their own app plugins when the App Cloud Plugin Development Kit is released at a later date.

App Cloud has made it easy for us to deliver high quality custom apps to meet a range of client objectives, while making the development experience much faster,” said Bill Quinn, Managing Dierctor of Lightmaker. “The new native plugins will give us even more options to expand the capabilities of the platform and offer broader app functionality to our clients.”


How Does the App Cloud Mobile Platform Work?

When a user chooses a plugin they copy the directory into an App Cloud project and create a Javascript file. The directory is then automatically embedded into the application while binaries are then created and released to app stores such as a Google Play and iTunes.

Push Notification APIs

Not only does Brightcove aim to make the app development process more efficient, but has updated its push notifications feature. Developers now have access to a new set of client and server APIs that they than can use to send push notifications to an individual person or group. This feature also manages iOS and Android interfaces to collect analytics on how a user responds to these notifications.

The Cost of AppCloud

Brightcove offers free and two paid plans for developers to choose from.

  • Free: This Core version of the program is defined as a "free community supported foundation for your apps." Features include: a single administrative user, unlimited end user sessions, native device API's, unlimited apps, open source JavaScript SDK and cross-platform installation tracking.
  • Pro: Starting at US$ 99 a month, the pro version is aimed at professional organizations. In addition to all of the free features, this version includes: access for multiple administrators and developers, targeted push notifications, visual app set up and configuration, a real-time analytics dashboard and image transcoding and caching. 
  • Enterprise: The Enterprise version is priced on a case by case basis. This option, geared towards large companies not only offers users all of the pro options, but also includes: custom plans for high volume apps, multiple department level accounts and over 10,000 end user sessions a month.