CMSWire Tweet Jam Differentiating via Experience and Commerce CXMChat

Online retail grows more competitive by the day. Customers expect the same experience, whether it's in store, on the web or in a branded app. Companies that want to remain competitive are turning to a marriage of content and commerce to deliver the ultimate customer experience. So, what does doing this well look like, what challenges are involved and where is there still room for improvement? Join in to discuss during our first Tweet Jam of 2015.

The Jam will kick off at 10 am PST/ 1 pm EST / 1800 GMT on Wednesday, Jan. 21. As always, the broader CMSWire community is welcome to take part. You can join in by following the #CXMChat hashtag, by logging into our chatroom or through Cover it Live below. 

The Experts

The knowledgeable panel of experts we have lined up to weigh in include:

  • Amanda McCreary, Sr. Product Manager Commerce Solutions at Acquia -- @almccreary
  • Bob Egner, VP Product Management & Business Development at EPiServer -- @bobegner
  • David Chiu, Digital Strategist at Elastic Path Software -- @DavidAChiu
  • Donna Pahel, Director of Digital Marketing​ & eCommerce Strategy​ at EPiServer -- @HapaGirlpgh
  • Jamie Anderson, Senior Vice President, Marketing at SAP hybris -- @collsdad
  • Katrina Gosek, Director, Product Strategy, Oracle Commerce -- @OracleCommerce
  • Kevin Lindsay, Director of Marketing at Adobe -- @kevlindsay
  • Robert Bredlau, Chief Operating Officer and Managing Director, e-Spirit -- @Bredlau
  • Tom Caporaso, CEO at Clarus Marketing -- @ClarusMGroup
  • Tom Smith, SVP Industry Solutions at Tahzoo -- @Tjsmith6Tom

The Questions

The following questions will guide the conversation:

  1. Do retailers and brands really leave revenue on the table by forcing separate product discovery and purchase experiences? Discuss.
  2. Name three requirements of an online retail experience from the customer's perspective.
  3. Name three requirements of online retail experience from the business's perspective.
  4. How can siloed organizations like marketing and commerce collectively measure success?
  5. What are the pros and cons of best of breed vs. platform approaches to content + commerce?
  6. What one area of the online retail experience requires the most improvement?
Live Blog CMSWire Experience + Commerce Tweet Jam

Participation Guidelines

A few things to keep in mind:

  • Introduce yourself with your first #CXMChat tweet. Include your name, job title and organization you work for.
  • Subsequent tweets must start with the question number you are responding to and the #cxmchat hashtag. For example, "@bigbird Q6 Brand consistency across channels needs some serious attention #CXMChat"
  • Please don't pitch products or services -- stay knowledge focused.
  • Keep the discussion professional, but informal.
  • Remember that this is a public chat -- be thoughtful.