Demandbase Gets Strategic About Real-Time Identification

2 minute read
Marisa Peacock avatar

Demandbase Gets Strategic About Real-Time Identification
Personalization is all the rage these days, for better or worse. However, to help its customers capitalize on the trend, Demandbase, known for its B2B real-time personalization and targeting platform, has launched a Strategic Services Program designed to implement real-time identification faster, and more effectively leverage its capabilities to optimize B2B web marketing efforts.

More Bang for Your Marketing Buck

Aimed at helping customers reap greater benefits from their marketing efforts, the new program makes it possible to assess the revenue impact their marketing programs could be having, dramatically improve conversions, unleash greater selling opportunities and drive customer retention. Seems like a lofty goal -- how does it make it happen?

The Demandbase Real-time Identification technology plugs in to existing tools to make them smarter, such as content management systems, marketing automation, web analytics and chat. Demandbase provides the power to personalize experiences and measure results based on the company identity of site visitors who would otherwise be anonymous. As a result, customers can peer into the very soul of their marketing efforts to glean the types of information that continue to elude many marketers.

Brains & Brawn

But the Strategic Services Program isn’t just made up of  great technology – it is also made up of individuals with years of expertise within the B2B industry. Customers can leverage the collective knowledge of the Strategic Services team on a project basis to accelerate their time to live and increase their time to value.


Learning Opportunities

image courtesy of D&B

This launch comes on the heels of last week’s announcement that D&B D-U-N-S Numbers, a unique global business identification system that identifies, validates and relates more than 205 million businesses worldwide, was now available as a part of Demandbase’s Real-Time Identification Service. With the D-U-N-S Number, marketers can now identify business web traffic and personalize web experiences by visitor.

Coupled with today’s launch, B2B marketers are provided with increased opportunities to increase their impact, reach and revenue, while delivering personalized and meaningful content to their users. 

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