EPiServer Completes Purchase of Mediachase
Sometimes, a partnership is just meant to be. Building on many successful integrations since 2009, EPiServer acquires Mediachase and makes Mediachase's eCommerce engine a permanent component of the EPiServer Commerce solution.

What is Mediachase?

Mediachase is an eCommerce and collaboration software shop that offers an eCommerce Framework (ECF). This framework was originally made available as part of the EPiServer Commerce solution in late 2009.

Mediachase's ECF offering is built on ASP.Net, which matches well with the existing architecture of EPiServer Commerce.

As EPiServer continues to push more into mobile and personal customer experiences, the desire for cross-channel sales fulfillment has grown as well.

(Editor's Note: Check out EPiServer's view on Customer Experience, Mobile, PaaS Cloud and 2012 Challenges).

What Does the Acquisition Mean?

Now that Mediachase and EPiServer are combined, EPiServer customers and partners can expect access to software products and services that enable eCommerce and digital marketing solutions for any size organization.

For EPiServer specifically, the acquisition expands the company's coverage in the U.S. market to include 150 new clients along with Mediachase's product portfolio.

We spoke with Bob Egner, EPiServer VP of Product Management and Global Marketing, about the acquisition. Egner intimated that a key driver for the acquisition was customer requests.

According to Egner, EPiServer's customers who have implemented EPiServer's Commerce solution using Mediachase's eCommerce framework are asking for more features and functionality. Based on that feedback, it only makes sense to move forward with this acquisition.

Furthermore, Egner wanted to assure customers that already have an eCommerce engine in place (such as Microsoft Commerce Server) that EPiServer CMS will continue to integrate with other eCommerce engines. In other words, potential EPiServer customers aren't married to Mediachase's eCommerce framework.

Along with Egner's comments, Martin Henricson, CEO of EPiServer, had this to say about the acquisition: "This acquisition builds on a great technology partnership and puts us [EPiServer] in position to deliver greater value to our customers and partners who are capitalizing on the exploding eCommerce market."