A one-stop shop for small Web sites, Go Daddy has the tools for site building, management and domain registration, in addition to hosting services. Now, the company is expanding its mobile toolset with the acquisition of M.dot, which offers an iOS app for creating mobile websites.

Terms of the deal were not announced. CEO Blake Irving, who joined Go Daddy at the beginning of this year, told news media that he expects the purchase will result in “a ton of new customers,” and will help keep those customers who have requested assistance in making their sites mobile-ready. Irving added that “M.dot’s global vision of a mobile future for small businesses fits beautifully with what our customers need right now.”

Templates with Customization

Go Daddy has said that traffic from mobile devices to the sites it hosts has increased by more by 350% over the last two years. The vast majority of GoDaddy sites have not been optimized for smartphones.

The app utilizes templates that offer customizable features, including store location, driving directions, tap-to-call, galleries, business hours, price lists and blogs and there is integration with Facebook, Twitter, Flickr, YouTube and Dropbox.

Late last year, Go Daddy unveiled a mobile tool for its desktop-oriented Website Builder, which was designed to assist users in mobile-optimizing existing sites or creating new mobile sites. Users of the M.dot app can create a mobile site with a smartphone (provided it's an iPhone).

Learning Opportunities

Free, for Now

Those Website Builder functionalities were developed in partnership with DudaMobile, which makes tools for small businesses to develop mobile sites. DudaMobile also collaborates with other partners, such as Google, to provide similar functionality. Go Daddy’s mobile e-commerce functionality was built in-house.

M.dot co-founders Dominik Balogh and Pavel Serbajlo are going to work for Go Daddy, as are three employees. In the acquisition announcement, the founders noted Go Daddy’s “immense customer support foundation” as a competitive advantage for their product. M.dot started in June of last year and raised US$ 700,000 in seed funding. Backers included Silicon Valley investors Floodgate, SV Angel and Archimedes Labs.

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From the M.dot Website

M.dot has provided its app as a free product, and Go Daddy indicated it intends to keep it free for the time being, with additional, fee-based services likely to be added. An Android version is being developed.