IBM Debuts New Marketing Platform #SmarterCommerce

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Dom Nicastro avatar

IBM just announced a digital marketing platform that includes capabilities acquired in its Silverpop deal and rebrands an existing platform. The news came this morning at its SmarterCommerce Global Summit 2014 in Tampa, Fla.

Big Blue is calling the platform IBM ExperienceOne, a rebranding of its Enterprise Marketing Management Suite. It is available on the cloud, on-premise or by hybrid. It also combines capabilities IBM acquired through Sterling Commerce, Tealeaf, Coremetrics, Unica, DemandTec and Xtify.

Robert LeBlanc, senior vice president of IBM's software and cloud solutions group, told the audience at this morning's Summit that the solution brings together capabilities in IBM"s enterprise marketing management and its websphere commerce.

LeBlanc said the solution will enable IBM marketing customers to easily "create a system of engagement that delights your customers."

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He added it will be joined by the capabilities added by Silverpop in last month's acquisition of the Atlanta-based email service provider.