Open source video platform provider Kaltura has raised a round of US$ 25 million in additional funding from new investors Mitsui & Co. Global Investment, Inc. and ORIX Ventures, as well as existing investors Nexus Venture Partners, Intel Capital, .406 Ventures and Avalon Ventures. Kaltura says it will use the funds to support a planned expansion into the Asia-Pacific (APAC) region.

Bringing Video to the Social Enterprise

Kaltura offers a suite of commercial video applications and an open source video development platform. The company’s technology focuses on video workflows, analytics and what it calls “social enterprise video,” which as previously reported by CMSWire enables employees to create, author, share and search video content while allowing managers and administrators to govern, administer and moderate the content. The Kaltura open platform enables organizations to customize the functionalities and user experience, to integrate with various other enterprise systems and to flexibly choose which elements to deploy on-premises or in the cloud.

The vendor says its solutions have been deployed in more than 300,000 business, government and educational organizations including Wikipedia, SAP, the White House and Harvard. Kaltura also claims a global base of 40,000 developers and says it is turning its attention to APAC after taking the “leading” position in the Americas and establishing a “growing presence” in Europe.

Kaltura - Billion Dollar Baby?

Kaltura is taking a publicly confident stance on its latest investment round and general prospects in the world of enterprise technology. The company’s press release announcing the financing cites “wide industry recognition” as well as market disruption (paraphrase) and “revolutionizing how people work, learn and entertain with online video.” Is the self-assuredness justified?

VentureBeat thinks so. In August 2012, VentureBeat placed Kaltura at the top of a list of six enterprise software companies it thinks will help increase the total value of the enterprise technology market from US$ 800 million in 2011 to US$ 4.5 billion by 2016. This list also includes some heavyweight names like Hadoop, Box and Marketo.

In explaining its bullish expectations for Kaltura, VentureBeat stated, “Companies can incorporate (Kaltura’s) tools for a wide array of uses, whether for marketing, corporate communications, media management, or even internal training. Tech giant Groupon recently announced it will use Kaltura’s software for internal communication with its 12,000 employees.”

VentureBeat also mentioned Kaltura’s status as a “a global leader in video software”. Invariably, tech companies promote themselves as “leaders” and “disruptors” in their specific niches, it’s nice to see at least one company has some third-party opinion to back its assertions up.