News Bites: Silverpop's Digital Marketing University, Picturepark Update and MoreMassive snow may be blanketing much of the US, but the news gets through. This week’s Bites include PicturePark’s updated digital asset management solution, a global educational roadshow for digital marketers and HeatSync’s aggregated service for web analytics. 

FlashLet, the Employee Survey Tool

What do employees want? That’s a question every CEO might ask, and a new survey tool from Survey Analytics can give some assistance. FlashLet, free for a limited time, enables management to collect and analyze employee feedback, analyze engagement trends and look for actions that managers can take to improve productivity.

A weekly one-question email is sent to each worker, requesting feedback on their week, and managers get a weekly email with their team’s overall satisfaction score and alerts relating to specific employee responses. Both manager and employee also have access to a live comment feed.

Silverpop’s Digital Marketing University

It’s a complicated digital marketing world out there. Could some courses at a Digital Marketing University help? Marketing software provider Silverpop thinks so, and has launched a global, multi-city educational roadshow to help “marketers of all types thrive in today’s ever changing, customer-driven landscape.” Leaders and experts from some of Silverpop’s partner companies will conduct free, half-day, in-person events focused on tips and tactics.

Sample topics:

  • How marketers can leverage marketing automation technologies to deliver real-time, relevant and personalized content
  • Real-life customer success stories from marketers leading their respective industries
  • How to create a roadmap for success to drive increased revenue from marketing in 2014 and grow customer loyalty and engagement

The events start March 11 in Salt Lake City, followed by Seattle, Toronto, Jacksonville, Fla., Los Angeles and 17 other cities around the world.

Updated Picturepark Adds NoSQL Searching

Switzerland-based Picturepark is out with version 8.6 of its digital asset management (DAM) software.

The update features a number of enhancements, chief of which is the addition of a NoSQL search and indexing layer to the SQL-based product. Thomas Wackersreuther, director of research and development, said in a statement that DAM software relying “on only one of these technologies limits itself.” He added that there’s “no better enterprise database than SQL Server and there is currently no faster option for DAM search than NoSQL.”

The company noted in the release statement that the additional search functions are transparent to users, eliminating the need for retraining – except that some of the searches will be faster. Search results are also now ranked by relevance, and PDF, Word and other document formats are now searchable. 

The new update also includes improved video playback, video cue points with metadata, editing of shared assets, drag-and-drop rights assignments and a variety of backend improvements.

HeatSync, Your All-in-One Website Tracker

So many analytics tools to track your website and competitors’, so little time. HeatSync’s solution, now announced in a full release of their beta edition, is an online service that aggregates such metrics as traffic, rank, SEO and social media from dozens of analytics companies, including Alexa and Compete. Just think of it as the Kayak of web analytics.

The company, which said that its service now has over 50,000 users and tracks more than 100,000 websites, has a free version as well as premium ones starting at $84.95 monthly.


Intellinote Integrates with Google Apps

Intellinote, a cloud-based Workforce Operations Management solution, is now integrated with Google Apps. This allows documents, spreadsheets, presentations and drawings to be utilized within the Intellinote workspaces, which the Reston, Va.-based company claims makes it easier to optimize recurring workflows like proposal creation.

As part of the integration, users can also now log onto Intellinote with Google credentials.