Articles
Tag: silverpop
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What's IBM-Silverpop's Digital Experience Pathway in 2015?
Anyone anxious to see what's coming out of IBM's acquisition of behavioral marketing specialist Silverpop will have to wait a few more months. Officials have some news to announce regarding the Silverpop technology but won't release it until later in the year.
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Your Customers - Or Your Best Friends?
How many best friends do you have among your customers? Do your customers consider your company to be among their best friends? If the answer to these questions is no, then it might be time to make some changes.
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Why Transactional, Promotional Email Rocks for Marketers
Numbers from Silverpop's survey on email marketing confirm what many vendors have touted -- automated messages triggered by behaviors work —and the success of manual, blind ones are fading. The email service provider, who many say coined the phrase "behavioral marketing," released findings this month from its 2014 Email Marketing Metrics Benchmark Report that included emails
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Silverpop is Popping: Record Revenues, Kudos, IBM Buy
Things are good at Silverpop, the email service provider. The Atlanta, Ga.-based provider had the best revenue growth year-over-year in the first quarter in six years. It was acquired by IBM last month. It's got 5,000 brands using it and 25,000 marketers.
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Was IBM's Hand Forced by Industry to Acquire Silverpop?
What does IBM’s acquisition of marketing automation email provider Silverpop do for Big Blue? Depends on who you ask. It’s either a strategic move that harmoniously boosts Big Blue’s digital marketing platform. Or, perhaps, it’s an acquisition IBM had to make because everyone else is adding software capabilities in the
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In Latest Marketing Acquisition, IBM Scoops Up Silverpop
An enterprise giant needed targeted marketing software to build its portfolio and acquired a smaller company that has it. Shocked? Neither are we. IBM became the latest big fish to scoop up a respected player in the digital marketing software world today as it announced its acquisition of Silverpop.
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News Bites: DAM Shutterstock, Vizify Yahoo and More
So much news in just the past week: WebDAM joins Shutterstock, Vizify joins Yahoo, new features come to Evoq Social, an e-commerce package comes to Silverpop and Citrix opens up video for remote support. Shutterstock Buys WebDAM Big news in the digital asset management world: stock image service Shutterstock has
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News Bites: Silverpop's Digital Marketing University, Picturepark Update and More
Massive snow may be blanketing much of the US, but the news gets through. This week’s Bites include PicturePark’s updated digital asset management solution, a global educational roadshow for digital marketers and HeatSync’s aggregated service for web analytics.
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How Google is Torturing Marketers by Tweaking Gmail
Google has gone nuclear on email marketers in 2013. In May, it shuffled promotional emails into a separate tab in Gmail inboxes. Now it has now taken away a key tracking mechanism marketers have traditionally leaned on.
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Silverpop Debuts Mobile Connector for Engaging Apps #DF13
Marketing automation vendor Silverpop updated its mobile strategy this week at Dreamforce 2013 in San Francisco. So yesterday, CMSWire.com caught up with Bryan Brown, Silverpop president of product strategy, to learn more about the Mobile Connector and its benefits.
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Silverpop's Smart Content Helps Marketers Bring Personalization to Websites
Marketing automation and email marketing software provider Silverpop today released Smart Content, a tool that helps marketers extend their personalized marketing efforts to company websites. Marketing Equals Personalization The nature of digital marketing is changing as customers become more intuitive and demanding.
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Silverpop, Marketo Top Lead Management Evaluation List
Silverpop and Marketo, along with Pardot, scored the highest in a recent vendor research study by Info-Tech Research Group on lead management, and all three were named champions in the space.
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Forrester: Marketing Automation Is 'Table Stakes;' Using Customer Behavior Is the 'Winning Hand'
Most marketers may be using marketing automation to scale and standardize marketing processes, but according to Forrester, the few who use automation to focus on customer behavior are the only ones seeing the benefits. The report, "Use Behavioral Marketing to Up the Ante in the Age of the Customer
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Silverpop Shows Off Universal Behaviors Tool for Hypertargeting Campaigns
Marketing automation vendor Silverpop has announced a real time campaign buider called Universal Behaviors at the Amplify 2013 conference this week. Silverpop Engage Framework Universal Behaviors resides in the Silverpop Engage marketing automation system, and will store and process data as individual exchanges rather than in volumes of interactions.
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