DAM Lowdown: Adobe's New DAM System, Tips About Tips, Thinking About Workflows

2 minute read
Barry Levine avatar

It's been a bit quiet in DAM-land this past week, with a few exceptions. In digital asset management news: Adobe releases a new DAM system, tips about tips, thinking about workflows, and thinking about salaries.

Adobe’s New DAM Offering

The Adobe Digital Marketing Summit, now taking place in Salt Lake City, has been a veritable volcano of product and update announcements. One of particular interest here is a new integration between the company’s Marketing Cloud and its Creative Cloud. It involves a new DAM system offering, part of the Marketing Cloud’s Experience Manager, that bridges content creation and content delivery. 

Tips About Tips, and About Workflows

There have been a string of articles recently offering tips for choosing and implementing a DAM system. Some are from vendors, and some are from industry-watching publications, like Edward Smith’s recent Six Questions to Answer Before Selecting a Digital Asset Management System here at CMSWire.

So, here’s a tip: Ralph Windsor over at DAM News gives some tips about several of the DAM tips articles.

Hope this isn’t the beginning of an infinite loop-- you know, tips about tips that evaluate tips which…

Mr. Windsor also has some thoughts about workflows, whose management is key to DAM systems. An asset can go through various rounds of creative input and approval before it's ready to be used in a variety of ways through one or more channels. In fact, workflow is so essential that he describes it as “analogous to the central nervous system of your DAM.” 

DAM Salary Data

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Learning Opportunities

The DAM Foundation’s Salary Survey has made the data available on its website. It was conducted last year, and asked Digital Asset Managers about their work and compensation for 2011. Curious what your colleagues are up to? Check out the DAM Foundation website.