Get our your wallets. Companies will spend more on software defined infrastructure (SDI) this year.

451 Research’s latest “Voice of the Enterprise” survey, released today, indicates 67 percent of enterprises will increase spending on SDI in 2016, resulting in a 14.4 percent increase in overall spend. SDI involves the virtualization of all hardware resources, combined with elastic scaling and management automation. 

The majority of respondents to the study (65 percent) cited improved agility and flexibility as the top benefit of SDI. About 37.4 percent and 26.9 percent of enterprises are increasing spending on software-defined networking (SDN) and software-defined storage (SDS), respectively. Less than 3 percent plan to curb budget allocations for these two technologies. VMware (66.3 percent), followed by Cisco (39.2 percent) and Microsoft (28.1 percent) standout as lead vendors in SDI.

“As every business becomes a digital business, decision-makers are looking to improve both the efficiency and effectiveness of their overall IT environment; this is encouraging decision-makers to explore new IT delivery models.” Simon Robinson, vice president of Research at 451 Research, said in a statement.

The inaugural Voice of the Enterprise: Software-Defined Infrastructure study focuses on end-user trends in technologies and products associated with software-defined infrastructure strategies. Based on research conducted with more than 900 IT professionals worldwide, the quarterly study combines 451 Research’s analysis with responses from a panel of more than 28,000 senior IT buyers and enterprise technology executives.

Tweet This, Comprendi

Comprendi launched out of private beta into its Public Open Beta this week. Comprendi automates and scales audience discovery through its end-to-end campaign management solution for Twitter advertisers. It also revealed initial results from its recent private beta with key companies like Zynga, Glu, Gett and other publishers from six of the top 30 mobile apps in the App Store.

The Tel Aviv-based company, founded in 2013, is backed by investors including Young Sohn, President and CSO of Samsung. The founders include performance marketing experts and rocket scientists that built the platform's patent-pending natural language processing and deep learning algorithms, which enable publishers to reach audiences.

CEO Itai Ben-Zaken, a Wharton alum, was previously general manager of one of the largest business units at Quinstreet. Co-founder Kfir Bar is a former 8,200 unit alum and CTO with Intuview, and co-founder Amit Seker led the technology team at Intuview, a startup developing NLP solutions for the homeland security market.

New Chief for NewVoiceMedia

San Francisco-based NewVoiceMedia, which provides cloud technology, has named Moni Manor as chief product officer.

Manor will lead the product strategy, product marketing and management functions at NewVoiceMedia. He brings more than 20 years of industry experience to the business. Previously, he worked at Five9 as chief technology officer EVP of products. 

NewVoiceMedia has a cloud customer contact platform.

CEO Jonathan Gale said Manor’s “track record in driving innovation for industry leaders” will help the team.

Apttus Enhances CPQ

San Mateo, Calif.-based Apttus announced this week its latest Configure Price Quote (CPQ) product advancements. Apttus, which provides a Quote-to-Cash solution, is releasing the product with a patent-pending configuration engine. 

Enhancements include:

Learning Opportunities

  • Attribute-based configuration: Attributes are product characteristics that are building blocks of configuration. Apttus CPQ allows enterprises to use an unlimited number of attributes, giving customers the ability to configure in a single system         
  • Configurable Nested Bundles: Apttus CPQ can configure each level of a nested bundle independently while aligning attribute and product rules. Users can manage enterprise complexity and matrixed rule structures.
  • Configuration Lifecycle Management: Apttus CPQ ensures that new product introductions for individual products, bundles and specific configurations are integrated into existing catalogs
  • ERP Integration: Apttus customers who manage fulfillment with SAP and other legacy back-office systems can now leverage the existing product data  

Apttus CPQ is now capable of "transforming massive, complex revenue operations into a more profitable, scalable and more manageable process,” Neehar Giri, chief solutions architect at Apttus, said in a statement.

Codenvy, Microsoft Partner

Codenvy and Microsoft have partnered to connect developer workspaces with enterprise developer tools. This partnership allows development teams to collaborate on projects.

What’s new? The new Microsoft Visual Studio Team Services extension activates Codenvy workspaces on-demand from within Microsoft products.

“The secret to continuous agile development is to collaborate on code before it is merged,” Tyler Jewell, Codenvy CEO, said in a statement. “By enabling developers, product managers and users to iterate in the moment, developers are able to respond with greater clarity, accuracy and confidence.”

Shanku Niyogi, general manager in the Developer Division at Microsoft, said that “by attaching ready-to-code Codenvy workspaces to Visual Studio Team Services, we continue to improve our partner ecosystem and provide development teams with comprehensive solutions for developing any application."

FinalCode Encryption for Box

San Jose, Calif.-based FinalCode, Inc. this week announced an integration for the company’s file encryption and tracking solution as an option to the file control and management features of Box. The FinalCode for Box allows users to manage or change permissions to view or edit files outside the Box container. It invokes FinalCode controls within the Box interface.  

“In today’s collaborative work environments, content access and fluidity is critical. As enterprise employees look to collaborate internally and externally, both IT and business users want better options for using and securing data,” Christian Christiansen, program vice president for IDC Security Products. 

Infogroup Partners with Neustar 

Omaha, Neb.-based big data, analytics and marketing services provider Infogroup is partnering with Neustar to help expand the company’s data distributions via data management and demand-side platforms. 

Officials promise the partnership will enable marketers to execute targeted cross-channel marketing campaigns such as display, email, social, mobile and direct mail powered by Infogroup’s business and consumer data.

Users will be able to leverage the Neustar Data Onboarding service. Infogroup’s business and consumer data will now be available to drive programmatic campaigns via media platforms, such as Neustar, Adobe, Lotame, eXelate, Oracle-BlueKai and others.

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