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News You Can Use: Vidyard, Moovweb, More

4 minute read
Shelagh Collins avatar

The latest in awards, translation, funding and joining from the Heartland Province, the Spirit of America, the Beehive State and God's Own Country, the City of the World’s Desire and the Sunny State.

Positive Moov for Ex-Twitter Exec?

How did Haresh Kumar, former VP of marketing for Twitter, announce his new position at San Francisco-based Moovweb? How else, but in a tweet.

Kumar will keep the same title, but according to officials he’ll be “providing unique market messaging, driving demand, and building Moovweb to a global brand.” Kumar previously led product marketing, sales marketing and industry marketing teams at Twitter.

And no doubt he’ll be tweeting all about it.

Not Lost in Translation

The folks at Lingotek and Polylang seem to be working hard trying to put web content translators out of business.

This week company officials announced a partnership they claim will “enable customers to quickly translate content directly within WordPress using either machine, community or professional translation.”

With an estimated 75 million websites, open source WordPress relies on community-developed plug-ins for translation services within the sites. Lingotek Officials claim  the Lingotek-Inside WordPress plug-in will “work in conjunction with the Polylang plug-in to make WordPress website content truly multilingual.”

It’s an Honor Just to be Nominated

In a world where video awards celebrate music, viralness and even apartment renting, one company will dare to honor video marketing that generates leads and increases sales. 

Prepare yourself for Vidyard’s 2015 Video Marketing Awards.

For the second annual event, new categories have been added including:

  • Best Integrated Video Marketing Campaign
  • Best Explainer, Infographic or Whiteboard Video
  • Video Marketing Tech Stack
  • Breakout Video Marketer
  • Video Marketing Trailblazer Award
  • Video Marketing Impact Award

There’s even a “Smarketing” Award to recognize B2B marketing organizations, which have produced “video content and video marketing technology to improve sales effectiveness and drive sales and marketing alignment.”

According to Michael Litt CEO and co-founder of Kitchener, Ontario-based Vidyard the awards “are about recognizing the video marketing programs, organizations and marketers that have generated the best business results.”

Nominations are open through Aug. 31. Winners will be announced at the Space Camp video marketing summit Oct. 6 and 7 in San Francisco.

Maybe they can get Billy Crystal to host?

Jahia Advances Samsung Partnership

Jahia is partnering with Samsung subsidiaries to support and deploy digital and e-commerce projects as a global software partner. 

The partnership started in 2014 with the launch of a large Samsung portal, connecting thousands of retail locations that provide Samsung devices in the United States. The Samsung teams developed a multichannel, interactive portal dedicated to all Samsung devices throughout the US in less than three months.

Learning Opportunities

Jahia provides digital experience to more than 36,000 points of sale for Samsung businesses.

Adphorus Sowing $1M Seed

Marketing performance platform Adphorus is getting $1 million in seed investment funding from Mountain View, Calif.-based 500 Startups and European angel investors. Şekip Can Gökalp, founder of mobile ad network mobilike, has joined the board of directors on behalf of the investors.

Adphorus is one of 52 Facebook Marketing Partners. It also supports advertising campaigns for eBay Turkey and Trivago across Europe, Middle East and Latin America, among other clients.

Volkan Çağsal, CEO and founder of Adphorus, headquartered in Istanbul, Turkey, plans to use the funding to expand the firm's capabilities on Facebook and increase its global presence. That includes expanding into the North American market.

Progress Getting in Sync

Global software company Progress announced the most recent releases of Telerik Sitefinity CMS and Digital Experience Cloud (DEC). According to officials this will “improve multi-site synchronization and predictive analytics, provide richer development tools and extend content tracking and personalization to mobile apps.”

Some of the upgrades include:

  • Conversion recommendation ranking
  • Tracking and personalization of mobile apps
  • Greater granularity in defining segments
  • More tracking control
  • Easier integration with Microsoft Dynamics, and Oracle Eloqua
  • Enhancements to support large email campaigns, integration capabilities and usability improvements

Svetozar Georgiev, Senior Vice President of Application Platforms at Bedford, Mass.-based Progress, stated that the release will “further strengthen support for the global enterprise,” and “enhance the customer experience.”

Adobe Names Head of Content

In his spare time, Scott Braut collects papercraft pop-up and illustrated children’s books, which he reads to his three young children.

But during the day, he’ll now be the new Head of Content for San Jose, Calif. based Adobe, “driving the company’s content strategy and operations for Creative Cloud,” according to company officials.

In a Q & A on the Adobe blog, Braut called it "an amazing opportunity to serve the world’s largest community of content creators and consumers.”

Creative Commons Creative Commons Attribution 2.0 Generic License Title image by pennuja.