Articles
Tag: vidyard
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News You Can Use: Investors Get Personal with BloomReach
Investors are taking things personally. Venture capitalists invested $56 million in a Series D funding round into BloomReach, a Mountain, View, Calif.-based cloud personalization platform company. Bain Capital Ventures, Battery Ventures, Lightspeed Ventures, New Enterprise Associates and Salesforce Ventures participated in the funding round.
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Video Killed the JPG Star
If JPGs and GIFs have killed narrative as the best way to grab consumers’ attention on a digital platform, the next moment in the survival of the marketing fittest will be when video finishes off static images. Industry soothsayers like Brad Jefferson, founder and CEO of Animoto , are using
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News You Can Use: Facebook, Vidyard, More
The latest in emoting, merging, personalizing and awards from the Golden State, the Tri-City and the Swinging City. Facebook Showing Mixed Emoji That is, it does if you live in either Ireland or Spain. Those two countries will be beta testers for the pilot program of Facebook’s long-awaited update to
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News You Can Use: Vidyard, Moovweb, More
The latest in awards, translation, funding and joining from the Heartland Province, the Spirit of America, the Beehive State and God's Own Country, the City of the World’s Desire and the Sunny State.
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News You Can Use: NetScout, Gartner, WordPress, More
The latest in disputes, solutions, interactions, research, editing and subscribing from Lock City, the Commonwealth, the City by the Bay, the City of Beautiful Towers, the Province of Opportunity, the Highest State, the Phoenix City and Broncoville.
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News Bites: Apsalar, adaptiv.io, Vidyard, MEC, Celtra, More
The latest in hiring, funding, delivering, exchanging, partnering, filing and revoking from Silicon Valley, the Tri-City, Metropolis, the White City, the Peninsula, the Saltwater City, the Grape State and Snow’s Springs. Better Together Newport Beach, Calif.-based adaptiv.io is partnering with Apsalar to improve integration of multiple third-party software development kits
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News Bites: B2B or Not 2B?
The latest in marketing, funding, analysis and liking from the Great White North, The Coffee Capitol, the Eureka State and Old Dominion. Vidyard Tracked the Marketing Star “Why,” one might ask, “would one need another survey about the statistics of marketing and video?” Michael Litt, CEO and co-founder of Vidyard
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News Bites: Qstream's New Scenarios, CredSpark's Social Quizzes, More
August beckons, and, in the news over the past week: Qstream has updated its sales-based scenarios, Vidyard is now playing nicer with Salesforce's Pardot, CredSpark has released embeddable social quizzes, and Exponential Interactive unveils three new interactive ad formats.
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Are Marketers Having Success with B2B Video?
About 82 percent of marketers are having success with B2B video — but only 15 percent describe themselves as "very successful." That's one of the findings from a new report that evaluates tactics marketers use to maximize the impact of B2B video. But the report "B2B Video Marketing: B2B Benchmarks and Best Practices " also raises questions about
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3 Lessons from Marketo #mktgnation2014
To help, CMSWire dropped into three well-attended sessions at Marketo's Marketing Nation Summit in San Francisco today to find out what you need to know about video, real time personalization and user testing.
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Vidyard App Lets Marketers Share, Track Video Campaigns from HootSuite Dashboard
Video marketing platform, Vidyard released a new app for HootSuite today which offers marketers the ability to manage and share videos from the HootSuite dashboard, along with real time analytic reporting. Analyst groups note the growing importance of video in digital marketing. Every day there seems to be more and
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