MaritzCX believes organizations should be able to see, sense and act on the experiences and desires of every customer, at every touch point, live.
MaritzCX is the combination of the Allegiance award-winning CX platform and Maritz Research strategic consulting services. MaritzCX serves many of the world’s top companies in industries from automotive to retail and from healthcare to B2B.
The company helps organizations increase customer retention, conversion and lifetime value by ingraining customer experience intelligence and action systems into the DNA of business operations.
Primary Use Cases
customer satisfaction research, customer experience measurement, software, linkage, voice of customer, segmentation, customer-centric operations, retention, and loyalty research
You have to work pretty hard to turn a brand advocate into a brand detractor, but that's what happened here.
Supported by the most advanced technology on the back end, a conversational experience is an easy and conversant exchange between customer and company.
Technology is definitely a big part of customer experience, but it's only one third of the equation.